公共图书馆文创开发工作探析——以山东省图书馆“研赛产展销”五位一体为例  

Exploration of Cultural and Creative Work in Public Libraries:A Case Study of Shandong Library's Five-Sphere Integrated Plan of"Research,Competition,Production,Exhibition,and Marketing"

作　　者：刘斐 刘曜檀[1] 

机构地区：[1]山东省图书馆,山东济南250100

出　　处：《图书馆研究与工作》2025年第4期57-63,共7页Library Science Research & Work

摘　　要：公共图书馆作为中华文化资源的关键承载者、文化教育与传播的核心渠道以及公共文化服务的重要基石,其文创开发工作意义重大。文章详细介绍了山东省图书馆“研赛产展销”五位一体的文创开发工作,分析了山东省图书馆文创开发工作开展的特点与优势:形成多元文化矩阵,研产销环节畅通,文创产品版权明晰。文章还从政策、资金和人才三个方面指出了当前公共图书馆文创开发工作的存在的问题,并提出了相应的对策。As a key repository of Chinese cultural resources,a central channel for cultural education and communication,and a vital foundation for public cultural services,the cultural and creative initiatives in public libraries hold great importance.This paper provides a detailed analysis of Shandong Library’s"Research,Competition,Production,Exhibition,and Sales"five-sphere integrated approach to cultural and creative work.It explores the distinctive features and advantages of Shandong Library's initiatives,which include establishing a diverse cultural and creative matrix,ensuring smooth processes across research,production,and sales stages,and clarifying copyright ownership of cultural products.Additionally,the paper discusses the current challenges faced by public libraries in cultural and creative work,including policy,funding,and talent,and proposes corresponding solutions.

关 键 词：公共图书馆 文创产品 文创开发工作 

分 类 号：G258.2[文化科学—图书馆学]