数字时代虚拟偶像运用于青年思想政治教育的理论审视  

Theoretical Review of the Application of Virtual Idols in Youth Ideological and Political Education in the Digital Age

作　　者：王宇轩 WANG Yuxuan(School of Marxism,Wuhan University,Wuhan 430072,China)

机构地区：[1]武汉大学马克思主义学院,武汉430072

出　　处：《重庆科技大学学报(社会科学版)》2025年第2期82-90,共9页Journal of Chongqing university of science and technology(social science edition)

摘　　要：虚拟偶像作为一种新兴文化现象,具备偶像属性和媒介功能,是思想政治教育在数字时代富有时代感、针对性和吸引力的载体。虚拟偶像的思想政治教育功能主要体现在价值引领与思想启迪、情感共鸣与行为规范、文化传承与创新发展3个方面。然而,虚拟偶像运用于思想政治教育的功能仍受到资本操控、虚拟性特征及受众心理等多重因素制约。因此,需要对虚拟偶像在青年思想政治教育方面的应用进行全面审视,通过完善管理机制、提升数字素养水平、改善教育内容供给,正确有效地发挥虚拟偶像的思想政治教育功能。As a newly-emerging cultural phenomenon,virtual idol with attributes of idol and media function is a carrier of ideological and political education in the digital era with a sense of the times,relevance and attraction.The ideological and political education function of virtual idols is mainly reflected in three aspects:value leadership and ideological enlightenment,emotional resonance and behavioral norms,as well as cultural inheritance and innovative development.However,the function of virtual idols in ideological and political education is still constrained by multiple factors,such as capital manipulation,virtual characteristics and audience psychology.Therefore,it is necessary to comprehensively review the application of virtual idols in youth ideological and political education,and correctly and effectively play the function of ideological and political education of virtual idols by perfecting the management mechanism,upgrading the level of digital literacy,and improving the supply of educational content.

关 键 词：数字时代 虚拟偶像 数字亚文化产品 网络思想政治教育 青年思想政治教育 

分 类 号：G122[文化科学] C912.6[经济管理]