基于网络评价的主题公园旅游感知研究——以郑州方特旅游度假区为例  

Research on Tourists Perception of Theme Parks Based on Online Reviews——Taking Zhengzhou Fantawild Holiday Resort as an Example

作　　者：王海燕[1] WANG Haiyan(School of Cultural Tourism,Henan University,Kaifeng 475000,China)

机构地区：[1]河南大学文化旅游学院,河南开封475000

出　　处：《黄山学院学报》2025年第1期32-39,共8页Journal of Huangshan University

摘　　要：基于游客在携程旅行网中郑州方特旅游度假区的评论数据,利用网络文本分析法,依据具身理论,探究游客对郑州方特旅游度假区感知情况。结果表明:郑州方特旅游度假区的文化主题项目特色突出,形成了游客对其最深刻的认知形象;游客对郑州方特旅游度假区的游乐和娱乐项目关注度高;游客对景区的情感倾向趋于正向,而负面情绪主要集中在园区产品性价比低、热门项目排队时间长、服务质量不高上;郑州方特旅游度假区以年轻客户为主要群体,重体验、互动、共同参与;游客比较重视景区的服务质量,并对郑州方特旅游度假区的整体服务质量比较满意。今后需要继续完善基础设施、融合科技和文化元素、建立智能化信息服务、强化品牌,助力郑州方特旅游度假区高质量发展。Based on the tourists’review data of Zhengzhou Fantawild Holiday Resort(hereafter in the Resort)on Ctrip Travel Network,this study explores the tourists’perception of Zhengzhou Fantawild Holiday Resort by means of network text analysis and embodied theory.The results show that the cultural theme projects characteristics of the Resort have distinctive features,forming a profound cognitive image for tourists.Tourists have a high level of attention to the amusement and entertainment projects of the Resort.The emotional tendency of tourists towards scenic spots tends to be positive,while the negative emotions are mainly concentrated on the low cost-performance ratio of the park’s products,the long queueing up time of the popular projects,and the subpar service quality.The Resort mainly targets young customers with an emphasis on experience,interaction,and joint participation.Tourists place great attention on the quality of service and are satisfied with the overall service quality of the Resort.Consequently,in the future,it is necessary to improve the infrastructure continuously,integrate technological and cultural elements,establish intelligent information services,and strengthen the brand so as to promote the Resort in a high-quality development manner.

关 键 词：主题公园 旅游感知 网络文本 郑州方特旅游度假区 具身理论 

分 类 号：F592.7[经济管理—旅游管理]