价值感知理论下安徽省红色旅游文创产品优化设计研究  

Design Optimization of Red Tourism Cultural-Creative Products in Anhui Province from a Perspective in Value Perception Theory

作　　者：叶婷 YE Ting(College of Architectural Engineering,Tongling University,Tongling 24000,China)

机构地区：[1]铜陵学院建筑工程学院,安徽铜陵244000

出　　处：《黄山学院学报》2025年第1期48-55,共8页Journal of Huangshan University

基　　金：安徽省高等学校科研计划项目(2022AH051731);安徽省质量工程项目(2021jyxm1562);铜陵学院铜文化研究专项课题(2020tlxytwh18)。

摘　　要：基于价值感知理论,构建游客对红色旅游文创产品价值感知的5个维度。通过问卷调查,采用SPSS27.0软件进行因子分析,验证这些维度的合理性,揭示安徽省红色旅游文创产品在价值传递中的问题。针对这些问题,提出优化设计策略:融入安徽省红色文化故事,提升产品的情境价值;多途径加强品牌设计,提升产品的社会价值;结合安徽省旅游现状,推动产品的效用价值;营造红色精神环境,强化产品的教育价值;凝练设计语言,凸显产品的艺术价值。Based on the value perception theory,five dimensions of tourists’value perception of red tourism cultural-creative products are constructed.Through a questionnaire survey and factor analysis using SPSS 27.0 software,the rationality of these dimensions was verified,and the issues in value transmission of red tourism cultural-creative products in Anhui Province were revealed.In response to these issues,the design optimization strategies are proposed to integrate the stories of Anhui Province’s red culture for a situational value of the products,to strengthen brand design through multiple channels for the social value elevation of the products,to align with the current tourism situation in Anhui Province for a utilitarian value promotion of the products,to create a red spirit environment for an educational value of the products,and to refine the design language for the artistic value highlight of the products.

关 键 词：红色旅游文创产品 价值感知 影响因素 优化设计 

分 类 号：F592.7[经济管理—旅游管理] J52[经济管理—产业经济]