文化生产力发展的要素变革与治理创新  

Factor Change and Governance Innovation in the Development of Cultural Productivity

作　　者：杨越明 Yang Yueming

机构地区：[1]北京师范大学文化创新与传播研究院

出　　处：《学术前沿》2025年第5期81-89,共9页Frontiers

摘　　要：新一代信息技术推动文化生产要素迅速变革,文化生产者从职业化走向大众化,生产工具从专业化转向便利化,生产资料从内容主导变为数据主导,生产模式从高度协同化转向集约智能化。数智化背景下,文化生产要素变革在提升文化生产效率的同时,也给文化生产、传播、消费和反馈等实践环节带来全新挑战。内容平庸化、信息熵增、快餐式信息消费和社会群体极化等问题的出现,影响文化注意力、创造力、审美力、信任力等关乎文化可持续发展的核心能力建设。数智时代文化治理需从夯实数据基石、优化内容生态、增强创新动力和推动能力提升四个方面入手,构建适应技术快速变革的文化自适应系统。The new generation of information technology promotes the rapid change of cultural production factors,with cultural producers changing from professionalism to popularization,production tools from specialization to facilitation,production means from being content-driven to data-driven,and production mode from being highly collaborative to intensive and intelligent.Against this background of digital intelligence,the change of cultural production factors not only improves the efficiency of cultural production,but also brings new challenges to the practical links in cultural production,dissemination,consumption and feedback.The emerging problems such as content mediocrity,entropy increase of information,fast-food-like consumption of information,and social group polarization affect the construction of cultural attention,creativity,aesthetic power and trustworthiness,which are related to the core capability construction of sustainable cultural development.Cultural governance in the era of digital intelligence needs to start from four aspects:consolidating data foundation,optimizing content ecology,enhancing innovation power,and promoting capability upgrading,which are essential in building a cultural self-adaption system that adapts to rapid technological changes.

关 键 词：数智化 文化生产力 内容生产 数据要素 价值判断 

分 类 号：G124[文化科学]