中小规模生猪养殖户收益认知对绿色生产行为的影响  

Impact of perceived benefits on green production behaviors among small and medium-scale pig farmers

作　　者：何泽军[1] 侯博超 朱盼盼 刘晓永 HE Zejun;HOU Bochao;ZHU Panpan;LIU Xiaoyong(College of Economics and Management,Henan Agricultural University,Zhengzhou 450046,China)

机构地区：[1]河南农业大学经济与管理学院,河南郑州450046

出　　处：《河南农业大学学报》2025年第2期347-357,共11页Journal of Henan Agricultural University

基　　金：河南省哲学社会科学规划项目(2022BJJ054);教育部人文社会科学一般项目(23YJA790029)。

摘　　要：【目的】探讨中小规模生猪养殖户收益认知对其绿色生产行为的影响,以期丰富小农户行为研究,并为促进生猪养殖绿色发展提供理论依据。【方法】以河南省747个中小规模生猪养殖户的调查数据为基础,借鉴行为经济学中的前景理论,采用Logit模型,探索并实证检验收益认知对绿色生产行为的影响。【结果】中小规模生猪养殖户绿色生产行为发生受包含经济收益、社会收益、环境收益和成长收益的收益认知因素的内在驱动,受外在压力和自身资源能力的影响;收益认知因素对不同绿色生产行为的影响效应不同,环境收益认知对投料合理化行为的影响效应不显著;外在压力的消费诉求因素对投料合理化及粪污资源化行为影响不显著,资源能力的资源禀赋因素仅对投料合理化行为发生有显著影响。【结论】为促使生猪养殖户实施绿色生产行为,需要进一步加强绿色生产培训与教育,强化收益认知;加强绿色生产政策支持,稳定收益预期;加强监督与监管,强化外部压力传导;加强资源能力建设,强化技术装备保障。【Objective】By exploring the impact of perceived benefit on the green production behavior of small-and medium-scale pig farmers,this article tries to enrich the research on small farmer beha-viors and provide theoretical basis for promoting the green development of pig farming.【Method】Based on the survey data of 747 small-and medium-scale pig farmers in Henan province,and drawing on the prospect theory in behavioral economics,the article explores the mechanism of perceived benefifs on the green production behavior and tests empirically by using Logit model.【Result】The results show that the green production behaviors of small and medium-sized pig farmers are driven by perceived benefits from economic,social,environmental,and growth factors.And they are influenced by external pressures and their own resource capabilities.The impact of perceived benefits on different green production behaviors is different,and the perception of environmental has no significant impact on the behavior of rational feeding.The consumer demand factor of external pressure has no significant impact on the rationalization of feeding and the resource utilization of feces,and the resource endowment factor of resource capability only has a significant impact on the behavior of rational feeding.【Conclusion】To encourage pig farmers to implement green production practices,it is necessary to further strengthen green production training and education,and enhance perceived benefits;It is also necessary to strengthen policy support for green production to stabilize expected returns,strengthen supervision and regulation,to enhance the transmission of external pressure,and strengthen resource capacity building to enhance technical equipment support.

关 键 词：中小规模养殖户 收益认知 绿色生产行为 

分 类 号：F326.3[经济管理—产业经济]