耕地面源污染治理的农户参与意愿研究  

Research on farmers willingness to participate in the control of non-point source pollution in cultivated land

作　　者：张冬咏[1] 林阳 ZHANG Dongyong;LIN Yang(College of Information and Management Science,Henan Agricultural University,Zhengzhou 450046,China)

机构地区：[1]河南农业大学信息与管理科学学院,河南郑州450046

出　　处：《河南农业大学学报》2025年第2期358-368,共11页Journal of Henan Agricultural University

基　　金：国家社会科学基金后期资助项目(23FGLB071);河南省哲学社会科学规划项目(2022BJJ052);河南省重点研发与推广专项(软科学)项目(232400410057)。

摘　　要：【目的】系统探究农户参与耕地面源污染治理意愿的影响因素。【方法】针对化肥农药带来的耕地面源污染,利用624份河南农户样本信息,基于扩展的计划行为理论构建研究框架,采用结构方程模型进行实证检验。【结果】农户的耕地面源污染治理参与意愿会受其道德规范、主观规范、知觉行为控制、知识、态度、风险感知的正向影响,并且影响程度依次减小;经济效益对农户的态度、主观规范和风险感知有显著影响,同时主观规范也会受农资销售商的显著影响。【结论】在耕地面源污染治理中,应切实增强农户参与化肥农药减量的主体意识,充分利用农资销售商对农户的重要影响,并且创新经济手段或激励政策以提升农户参与耕地面源污染治理意愿。【Objective】This study aims to explore the influencing factors affecting farmers’intention to participate in non-point source pollution control of cultivated land systematically.【Method】Aiming at the non-point source pollution of cultivated land caused by fertilizers and pesticides,a research framework was built based on the extended theory of planned behavior and an empirical analysis was carried out using a structural equation model based on data collected from a sample of 624 farmers in Henan Province.【Result】Farmers’intention to participate in non-point source pollution control of cultivated land is positively affected by their moral norms,subjective norms,perceived behavioral control,knowledge,attitudes and risk perception,and the degree of influence decreases successively.Economic benefits have significant positive effects on farmers’attitudes,subjective norms and risk perception,and agricultural supply sellers play an important role in shaping the subjective norms of the far-mers.【Conclusion】In the control of farmland source pollution,it is crucial to get farmers aware of the importance of their participating in the reduction of chemical fertilizers and pesticides,to pay enough attention to the role that agricultural supply sellers play in shaping farmers’decisions,and innovate economic means or incentive policies to enhance farmers’intention to participate in the control of far-mland source pollution.

关 键 词：耕地面源污染治理 扩展的计划行为理论 影响因素 结构方程模型 农户 

分 类 号：F323.22[经济管理—产业经济]