数字化背景下定制型人偶产品的设计、制作与推广研究  

Research on the Design,Production and Promotion of Customized Figure Product under the Background of Digitalization

作　　者：许惠然 XU Huiran(Dalian Minzu University,Dalian 116600,Liaoning,China)

机构地区：[1]大连民族大学,辽宁大连116600

出　　处：《玩具世界》2025年第2期116-119,共4页Toys World

摘　　要：随着市场需求变得更加多元化和个性化,定制型人偶产品逐渐成为人们寄托情感、记录生活和展现个性的重要载体。文章阐述定制型人偶产品的起源和发展,强调其在古代陶瓷工艺和民间制作工坊中的深厚文化底蕴,探讨数字化背景下定制型人偶产品的核心特征,包括交互性、情感化、高度个性化和科技化。在定制型人偶产品设计与制作方面,详细讨论了整体风格定位、材料选择、数据采集、模型构建和生产制造等关键环节,并强调数据采集在定制型人偶产品设计中的重要性。此外,还提出数字化背景下定制型人偶产品的推广策略,包括明确目标市场、创建在线服务平台和加强线下推广。最后,文章分析定制型人偶产品的发展趋势,通过引入科技手段,定制型人偶产品的设计与制作能更好地满足市场需求,推动该领域的创新和发展。As the market demand becomes more diversified and personalized,customized figure products have gradually become an important carrier for people to place their emotions,record their lives and show their personalities.This paper expounds the origin and development of customized figure product,emphasizing its profound cultural heritage in ancient ceramic crafts and folk workshops,discusses the core features of customized figure products under the background of digitalization,including inter-activity,emotionality,high degree of personalization and technology.In the design and production of customized figure products,the key links such as overall style positioning,material selection,data acquisition,model construction and manufacturing are discussed in detail,and the importance of data acquisition in the design of customized figure products is emphasized.In addition,it also puts forward the promotion strategy of customized figure products under the background of digitalization,including clarifying the target market,creating an online service platform and strengthening offline promotion.Finally,it analyzes the development trend of customized figure products.By introducing scientific and technological means,the design and production of customized figure products can better meet market demand and promote innovation and development of this field.

关 键 词：定制型人偶产品 数字化 设计与制作 推广策略 

分 类 号：TB472[一般工业技术—工业设计]