高职艺术设计专业助力陕南农产品品牌设计研究——以安康职业技术学院为例  

Research on Higher Vocational Art Design Major Assisting the Brand Design of Agricultural Product in Southern Shaanxi——Taking Ankang Vocational and Technical College as an Example

作　　者：杨月 YANG Yue(Ankang Vocational and Technical College,Ankang 725000,Shaanxi,China)

机构地区：[1]安康职业技术学院,陕西安康725000

出　　处：《玩具世界》2025年第2期189-191,共3页Toys World

基　　金：2024院级教育教学改革研究项目和科学研究项目(安康职业技术学院)“高职艺术设计专业助力陕南农产品品牌设计研究”(AZJKY2024005)。

摘　　要：文章分析了陕南农产品品牌设计的重要性与存在的问题,总结了安康职业技术学院艺术设计专业助力陕南农产品品牌设计的实践成果,探讨了高职艺术设计专业助力陕南农产品品牌面临的挑战,并提出了针对性的解决策略,包括培养适应农产品品牌设计的专业人才、建立品牌设计与农产品企业的合作机制等,助力陕南农产品振兴、打造地方知名品牌、推动区域经济发展和企业转型。This paper analyzes the importance and existing problems of brand design of agricultural products in southern Shaanxi,summarizes the practice achievements of art design major in Ankang Vocational and Technical College in assisting brand design of agricultural products in southern Shaanxi,discusses the challenges faced by art design major in higher vocational colleges in assisting brand design of agricultural products in southern Shaanxi,and puts forward targeted solutions,including cultivating professional talents suitable for brand design of agricultural products,establishing cooperation mechanism between brand design and agricultural product enterprises,etc.,to help revitalize agricultural products in southern Shaanxi,build local well-known brands,and promote regional economic development and enterprise transformation.

关 键 词：品牌设计 陕南农产品 艺术设计专业 

分 类 号：TB472[一般工业技术—工业设计] TB482