产品外观的情感化设计研究  

Research on Emotional Design of Product Appearance

作　　者：郑雁 ZHENG Yan(Guangzhou Electromechanical Technician College,Guangzhou 510000,Guangdong,China)

机构地区：[1]广州市机电技师学院,广东广州510000

出　　处：《玩具世界》2025年第2期198-200,共3页Toys World

摘　　要：社会经济的高质量发展使得人们的生活水平逐渐提高,人们对精神层面的需求不断增加。在此背景下,产品外观的情感化设计受到广泛关注。文章对产品与情感化设计的基本内涵、情感化设计的三种层次以及产品外观的情感化设计价值展开分析,在此基础上,总结产品外观的情感化设计策略及具体应用,旨在设计出满足广大消费者精神需求的产品外观,助推产品设计的可持续性发展。The high-quality development of social economy makes people's living standard gradually improve,and people's spiritual needs have continuously increased.In this context,the emotional design of product appearance has received extensive attention.This paper analyzes the basic connotation of product and emotional design,the three levels of emotional design and the value of emotional design of product appearance.On this basis,it summarizes the emotional design strategy and specific application of product appearance,aiming to design product appearance that meets the spiritual needs of consumers and promote the sustainable development of product design.

关 键 词：情感化设计 产品外观设计 精神需求 

分 类 号：TB472[一般工业技术—工业设计]