文化层次理论视域下嘉庚建筑文化IP设计探索  

Exploration on the IP Design of Jiageng Architectural Culture from the Perspective of Cultural HierarchyTheory

作　　者：汪贤俊 王侨亮 WANG Xianjun;WANG Qiaoliang(College of Arts and Design,Jimei University,Xiamen 361021,Fujian,China)

机构地区：[1]集美大学美术与设计学院,福建厦门361021

出　　处：《玩具世界》2025年第2期208-210,共3页Toys World

摘　　要：文章引入文化层次理论,将嘉庚建筑的文化资源划分为物质、行为和精神文化,深入探讨其在设计中的应用潜力。基于三层次的分析,围绕物质外观“皮”的设计、行为特色“肉”的构造和人格精神“骨”的传递,探索嘉庚建筑知识产权(intellectual property, IP)的创新形象。这一方法不仅提高了嘉庚建筑文化IP角色的识别性、文化性和精神性,还为其他建筑文化的创新设计提供了新的探索方向和实践路径。This paper introduces the cultural hierarchy theory,divides the cultural resources of Jiageng architecture into material,behavior and spiritual culture,and deeply discusses its application potential in design.Based on the three-level analysis,it explores the innovative image of Jiageng architectural intellectual property(IP)around the design of material appearance of"skin",the construction of behavioral characteristics of"flesh",and the transmission of personality spirit of"bone".This method not only improves the recognizability,culture and spirituality of the IP role of Jiageng architectural culture,but also provides a new exploration direction and practice path for the innovative design of other architectural cultures.

关 键 词：文化层次理论 嘉庚建筑文化 IP设计 

分 类 号：TU-05[建筑科学—建筑理论] G122[文化科学] D923.4[政治法律—民商法学]