可识别的流传物:诠释学视域下图书视频的内容生产与受众召唤  

Recognizable Heritage Items:Content Production and Audience Engagement in Book Videos from a Hermeneutics Perspective

作　　者：孙蕾[1] 颜彬[1] SUN Lei;YAN Bin(School of Journalism and Communication,Tianjin Normal University,Tianjin 300387,China)

机构地区：[1]天津师范大学新闻传播学院,天津300387

出　　处：《编辑之友》2025年第3期51-57,共7页Editorial Friend

摘　　要：文章从诠释学视角探讨了图书视频在数字媒介时代的内容生产与受众召唤机制。图书视频通过视觉化诠释,将图书内容转化为具有传播力的视觉文本,实现媒介化传播。视频制作者利用设置悬念、构建情节等叙述技巧重构内容,吸引读者注意,同时激发读者的期待性想象和情动性召唤,引发读者的情感共鸣。图书视频作为媒介流传物,不仅促进了图书内容的创新和多样化,还推动了出版业的数字化转型,重塑了图书产业的组织结构和运作机制。This paper explores the content production and audience engagement mechanisms of book videos in the digital media era through the lens of hermeneutics.By translating textual content into visually compelling narratives through visual interpretation,book videos achieve mediated communication.Producers employ narrative techniques such as suspense and plot-driven storytelling to reconstruct content,capturing readers'attention while stimulating anticipatory imagination and affective appeal,thereby fostering emotional resonance.As a form of mediated tradition,book videos not only drive innovation and diversification in content creation but also accelerate the digital transformation of the publishing industry,reshaping its organizational structures and operational frameworks.

关 键 词：图书视频 流传物 内容生产 受众召唤 媒介价值 

分 类 号：G230[文化科学]