从拒斥到共生:西方书籍史视野下媒介使用依赖及其理论启示  

From Rejection to Symbiosis:Media Use Dependence and Its Theoretical Implications from the Perspective of Western Book History

作　　者：桑裕臻 李常庆[1] SANG Yu-zhen;LI Chang-qing(Department of Information Management,Peking University,Beijing 100871,China)

机构地区：[1]北京大学信息管理系,北京100871

出　　处：《编辑之友》2025年第3期89-95,共7页Editorial Friend

摘　　要：随着数智技术不断迭代交替,各类媒介已全面介入出版、社会与文化场域,潜移默化地影响着人类的感官经验与思维模式。通过回溯西方书籍史视野下媒介发展的历史进程可以发现,媒介使用依赖主要体现在对旧媒介的使用惯性与对新媒介的使用拒斥两个方面,其出现的缘由是技术内化下生理—心理的排异反应。媒介使用依赖的深化将产生知识解放与媒介制度化演进等深层影响,也存在遮蔽人类主体性的内在隐忧。只有意识到人—机关系重构的内核为机器逻辑与人类理性的主体性之争,始终强调人类心智、道德与思想的无可替代性,坚持人类理性主导技术工具的价值理路,从个体、教育、法律及政治等层面强化人的主体意识,方能朝向人类主导的数智媒介文化生态演进。With the continuous iteration and alternation of digital intelligence technology,various media have fully involved in publishing,social and cultural fields,and at the same time they have subtly influenced human sensory experience and thinking patterns.By looking back at the historical process of media development from the perspective of western book history,media use dependence is mainly reflected in the inertia of old media use and the rejection of new media use.The reason is the physiological-psychological rejection reaction under the internalization of technology.In the meanwhile,the deepening of media use dependence will promote the profound influence of knowledge liberation and media institutionalization trend.There also exists a hidden concern that it may obscure human subjectivity.Only by recognizing that the core of human-machine relationship reconstruction lies in the struggle for subjectivity between machine logic and human rationality,consistently emphasizing the incomparable value of human mentality,morality,and thought,adhering to the value orientation of human rationality guiding technological tools,and strengthening human subjectivity awareness at the individual,educational,legal,and political levels can we evolve towards a humandominated digital intelligence media cultural ecosystem.

关 键 词：媒介 媒介使用依赖 西方书籍史 数智媒介文化生态 

分 类 号：G206[文化科学—传播学]