民族传统体育产业与康养产业融合助力健康中国:作用机理与推进策略  

The Integration of Chinese Traditional Sports Industry and Health Care Industry to Promote Healthy China:Mechanism and Promotion Strategy

作　　者：姜兆祥 Zhaoxiang Jiang(College of Physical Education and Health,Guangxi Normal University,Guilin Guangxi;School of Sports Economics and Management,Guangxi University of Finance and Economics,Nanning Guangxi)

机构地区：[1]广西师范大学体育与健康学院,广西桂林 [2]广西财经学院体育经济与管理学院,广西南宁

出　　处：《体育科学进展》2025年第1期9-14,共6页Advances in Physical Sciences

基　　金：2021广西高校中青年教师科研基础能力提升项目:二〇三五年远景目标下广西体育产业与康养产业融合发展研究,项目编号:2021KY0629。

摘　　要：民族传统体育产业与康养产业融合,是推进健康产业发展的重要举措,增进全民健康应有之义。其机理在于,产业融合发展不仅提升了全民健康意识,而且丰富了多元化健康服务产品,从而实现了健康产业化发展。从产业融合发展实践看,产业政策激励,产业融合完善,健康服务供给多元,初步促进社会效应与经济效益共同发展,这些新发展在一定程度上为健康中国带来积极影响。然而,目前仍存在全民健康认识不足,多维保障不完善,市场体系不健全,文化传承内涵浅尝辄止等现实情况。应加强观念引导,健全产业融合综合保障,优化完善产业链,强化传统文化创新传承,促进民族传统产业与康养产业深度融合,强化健康中国牵引效应。The integration of Chinese traditional sports industry and the health care industry is an important measure to promote the development of the health industry and promote the health of the whole people.The mechanism lies in the fact that the integrated development of the industry not only en-hances the health awareness of the whole people,but also enriches the diversified health service products,so as to realize the development of health industrialization.From the perspective of the practice of industrial integration and development,industrial policy incentives,industrial integra-tion and improvement,and diversified health service supply have initially promoted the common development of social and economic benefits,and these new developments have brought positive impact on Healthy China to a certain extent.However,at present,there are still realities such as insufficient national health awareness,imperfect multi-dimensional security,imperfect market system,and shallow connotation of cultural inheritance.It is necessary to strengthen the guidance of concepts,improve the comprehensive guarantee of industrial integration,optimize and improve the industrial chain,strengthen the innovation and inheritance of traditional culture,promote the deep integration of Chinese traditional industries and health care industries,and strengthen the traction effect of healthy China.

关 键 词：民族传统体育产业 康养产业 产业融合 健康中国 

分 类 号：G812.4[文化科学—体育学] G812