网红媒介动画平民英雄的形象塑造——以B站短片动画《无名之辈》为例  

The Image Construction of Ordinary Heroes in Internet Celebrity Media Animation——A Case Study of the Bilibili Short Animation“Nameless People”

作　　者：郎郎 LANG Lang(Wanjiang College of Anhui Normal University,Wuhu 241008,China)

机构地区：[1]安徽师范大学皖江学院视觉艺术系,安徽芜湖241008

出　　处：《哈尔滨学院学报》2025年第3期112-116,共5页Journal of Harbin University

基　　金：安徽省教育厅高校优秀拔尖人才培育资助项目(高校优秀青年人才支持计划一般项目):文化强国战略背景下时代英雄主题动画短片创作技巧研究,项目编号:gxyq2021059。

摘　　要：《无名之辈》系列动画通过角色的多重指代、虚实结合的叙事策略以及配乐《孤勇者》的情感渲染,塑造了平凡职业中的无名英雄群像,展现了普通人的坚韧与奉献精神。主角“小金”通过简化造型和多重身份设定,成为平民英雄的符号化表征。作品结尾融入真实英雄事迹的影像资料,实现了虚构与现实的有机结合,深化了受众的情感共鸣,提升了作品的社会价值和文化内涵。在网红媒介的推动下,借助B站的互动平台,虚实交互的传播模式及观众的积极参与,拓展了作品的符号意义和文化影响力,为平民英雄题材的创作提供了重要借鉴。The“Nameless People”animation series portrays unsung heroes in ordinary professions through multiple strategies:symbolic references in character design,a narrative blending reality and fiction,and the emotional impact of the soundtrack“The Lonely Warrior”.These elements highlight the resilience and dedication of ordinary people.The protagonist,“Xiao Jin”,with a simplified design and layered identity,becomes a symbolic representation of an ordinary hero.The ending integrates video footage of real heroic deeds,achieving an organic fusion of fiction and reality.This enhances the audience’s emotional connection and elevates the work’s social value and cultural significance.Leveraging Bilibili’s interactive platform and driven by online media,the series’blend of virtual and real elements,combined with active audience participation,expands its symbolic meaning and cultural influence.This provides valuable insights for creating content centered on ordinary heroes.

关 键 词：平民英雄 形象塑造 动画 网红媒介 

分 类 号：G206[文化科学—传播学]