新媒体营销课程中的思政元素挖掘与应用路径  

Exploration and Application Path of Ideological and Political Elements in New Media Marketing Courses

作　　者：陈春李[1] 张拓[1] CHEN Chun-li;ZHANG Tuo(Guangdong Songshan Polytechnic College,Shaoguan,Guangdong,P.R.China)

机构地区：[1]广东松山职业技术学院,广东韶关

出　　处：《南方金属》2025年第2期59-62,共4页Southern Metals

基　　金：校级课题——高职院校《新媒体营销》“课程思政”实施策略研究(2021-DJSZ-14);校级精品在线开放课程——《新媒体营销》(2022JPKC03);校级课题——“双高计划”背景下《新媒体营销》课程建设与改革探究(2020JYJG8)。

摘　　要：本文探讨了专任教师、思政教育工作者、行业专家以及学生在思政元素挖掘中的角色和作用,采用案例分析、情境模拟、跨学科融合等教学方法,以课堂讨论、项目实践和课程反思等方式呈现,帮助学生在学习中树立正确的价值观和社会责任意识。The roles and functions of full-time teachers,civic educators,industry experts,and students in cultivating civic elements are examined.It employs teaching methods such as case studies,situational simulations,and interdisciplinary integration,which are implemented through classroom discussions,project-based practices,and course reflections.These approaches aim to help students develop appropriate values and a strong sense on social responsibility in their learning.

关 键 词：新媒体营销 课程思政 价值观 职业道德 

分 类 号：H09[语言文字—语言学]