文旅融合背景下景德镇陶瓷文化传播路径研究  

Research on the Transmission Path of Jingdezhen Ceramic Culture under the Background of Cultural and Tourism Integration

作　　者：叶美琪 邱婷 Ye Meiqi;Qiu Ting(Jingdezhen Ceramic University)

机构地区：[1]景德镇陶瓷大学

出　　处：《景德镇陶瓷》2025年第1期27-30,共4页Jingdezhen Ceramics

基　　金：2024年度江西省研究生创新专项资金项目“文旅融合背景下景德镇陶瓷文化传播路径研究”,项目编号:YC2024-S767;2023年景德镇市社会科学规划项目“数字技术助力景德镇市城乡融合发展的实现路径研究”,项目编号:2023003;2024年景德镇市科协“景德镇国家陶瓷文化传承创新试验区”科创自选课题“以陶瓷文旅深度融合发展推进景德镇国家陶瓷文化传承创新试验区建设--基于可持续发展的视角”.

摘　　要：景德镇陶瓷文化,作为中国传统文化的瑰宝具有重要的影响力和竞争力。论文结合文旅融合的背景,探讨了景德镇陶瓷文化传播的现状、面临的挑战与未来路径。分析文旅融合对景德镇陶瓷文化传播影响,探讨景德镇陶瓷文化的内涵,并对其传播现状进行梳理。论文提出了文旅融合背景下景德镇推进陶瓷文化传播的路径,以期为多角度多方面传播景德镇陶瓷文化提供参考。Jingdezhen ceramic culture,as the treasure of Chinese traditional culture,has important influence and competitiveness.Based on the background of cultural and tourism integration,this paper discusses the present situation,challenges and future path of ceramic culture communication in Jingdezhen.This paper analyzes the influence of cultural and tourism integration on the communication of Jingdezhen ceramic culture,probes into the connotation of Jingdezhen ceramic culture,and summarizes its communication status.The paper puts forward the way to promote the spread of Jingdezhen ceramic culture under the background of cultural and tourism integration,in order to provide reference for the spread of Jingdezhen ceramic culture in many aspects.

关 键 词：文旅融合 景德镇陶瓷文化 文化遗产保护 文化传播 

分 类 号：G206[文化科学—传播学]