文旅融合下的寿州窑陶瓷文创产品设计研究  

Research on the Design of Shouzhou Kiln Ceramic Creative Products under the Integration of Culture and Tourism

作　　者：张競 唐陆婧 黄凯琳 Zhang Jing;Tang Lujing;Huang Kailin

机构地区：[1]不详 [2]景德镇陶瓷大学

出　　处：《景德镇陶瓷》2025年第1期69-71,共3页Jingdezhen Ceramics

摘　　要：寿州窑是我国古代著名瓷窑,具有非常重要的文化价值。在文旅融合背景下,寿州窑陶瓷文创产品可以按照先确立设计定位,再提取传统文化元素,最后运用创意设计手法的思路进行设计创作。寿州窑陶瓷文创产品的“出圈”仍面临着严峻的挑战,需要采取强化品牌意识、深入挖掘文化内涵、创新设计思路等策略以实现高质量发展。Shouzhou Kiln is a famous ancient porcelain Kiln in China,with very important cultural value.In the context of cultural and tourism integration,Shouzhou Kiln ceramic cultural and creative products can be designed and created by first establishing the design positioning,then extracting traditional cultural elements,and finally using creative design techniques.The development of Shouzhou Kiln ceramic evaluation and creative product design still faces severe challenges,requiring strategies such as strengthening brand awareness,deeply exploring cultural connotations,and innovating design ideas to achieve high-quality development.

关 键 词：寿州窑 文创产品 文旅融合 思路 策略 

分 类 号：J527[艺术—艺术设计]