河南地域文化背景下陶瓷旅游纪念品开发设计研究  

Research on the Development and Design of Ceramic Tourism Souvenirs under the Background of Henan Regional Culture

作　　者：张盼盼 Zhang Panpan(Henan Polytechnic Institute)

机构地区：[1]河南工业职业技术学院

出　　处：《景德镇陶瓷》2025年第1期72-74,共3页Jingdezhen Ceramics

基　　金：河南工业职业技术学院青年骨干教师培养计划项目“疫情防控常态化背景下高职旅游人才培养与旅游业转型升级对接研究”,项目编号:XJGG202210;河南工业职业技术学院2023年度校级教育教学改革研究与实践项目“‘岗课赛证’融合下‘地方导游基础知识’教学改革与实践”,项目编号:JG2024048;2023年河南工业职业技术学院教育教学改革研究与实践项目“职业院校旅游类专业校企协同育人模式研究与实践”,项目编号:JG2024026。

摘　　要：河南作为中华文明的重要发源地之一,拥有丰富的历史文化资源和红色旅游资源。随着旅游市场的快速发展,旅游纪念品作为旅游业的重要组成部分,其设计和开发越来越受到重视。当前市场上的旅游纪念品普遍存在产品开发滞后、地域特色辨识度低以及缺乏市场推广等问题,难以满足消费者的多元化需求。本文基于河南地域文化背景,简要概述其陶瓷旅游纪念品开发设计原则,分析陶瓷旅游纪念品开发设计不足之处,结合相关案例探讨如何基于河南地域文化背景下开发设计陶瓷旅游纪念品。As one of the important birthplaces of Chinese civilization,Henan has rich historical and cultural resources and red tourism resources.With the rapid development of the tourism market,the design and development of tourist souvenirs,as an important part of the tourism industry,has received more and more attention.At present,there are problems such as lagging product development,low recognition of regional characteristics and lack of market promotion,which are difficult to meet the diversified needs of consumers.Based on the regional cultural background of Henan,this paper briefly summarizes the development and design principles of ceramic tourism souvenirs,analyzes the shortcomings of the development and design of ceramic tourism souvenirs,and discusses how to develop and design ceramic tourism souvenirs based on the regional cultural background of Henan Province in combination with relevant cases.

关 键 词：河南地域文化 陶瓷旅游纪念品 开发设计 

分 类 号：J527[艺术—艺术设计]