考虑CID链路的效果营销提效模型研究  

On the Marketing Efficiency Improvement Model Based on CID Link

作　　者：杨静 游楚娴 Yang Jing You Chuxian(School of Finance and Business,Xiamen City University,Xiamen 361008,China)

机构地区：[1]厦门城市职业学院财经商贸学院,福建厦门361008

出　　处：《黑河学院学报》2025年第3期36-39,共4页Journal of Heihe University

基　　金：福建省教育厅中青年教师教育科研项目(科技类)“多模态AI模型在跨境智能营销的创新实践”(JAT241320);厦门城市职业学院高层次人才科研项目“5G技术下网络营销渠道选择研究”(20105022);厦门城市职业学院数字经济应用研究中心(20106008);北京市职业教育教学改革立项项目“产教融合背景下全媒体数字营销专业群人才培养模式创新研究”(BG2022014)。

摘　　要：CID链路技术是实现用户点击到落地访问之间数据断层技术生成的重要标识,是互联网广告前沿技术创新点。本文基于品牌客户在电商平台引流的发展现状与趋势,考虑借助CID链路的技术特殊属性,打破电商平台与媒体流量之间技术壁垒,通过挖掘品牌客户全域营销和用户购物体验的痛点,进行高效率规则制定、封装与推送,实现品牌电商从点击算法升级为全链路全域的ROI算法,从而推进营销投资回报率ROI体系稳定性构建。CID link technology is an important mark of the development of data gap technology between clicks of users and visits,as well as a cutting-edge technology innovation point of Internet advertising.Based on the current development and trend of brand customers in traffic diversion of e-commerce platforms,this paper explores ways of breaking the technical barriers between e-commerce platforms and media traffic by using the special technical attributes of CID link.For promoting the stability construction of the system of marketing return on investment(ROI),the measures are suggested as the following:exploring the pain points of omnichannel marketing of brand customers and shopping experience of users,taking efficient rulemaking,encapsulation and push,and upgrading brand e-commerce from a click algorithm to a full-link,full-domain ROI algorithm.

关 键 词：CID链路 跨界融合 效果营销 营销提效模型 

分 类 号：TP393[自动化与计算机技术—计算机应用技术] F407.1[自动化与计算机技术—计算机科学与技术]