基于网红经济视角的城市全域旅游发展路径研究  

On the Development Path of Urban Global Tourism from the Perspective of Internet Celebrity Economy

作　　者：吕伟 白石 Lv Wei Bai Shi(School of Art and Design,Bengbu University,Bengbu 233000,China)

机构地区：[1]蚌埠学院艺术设计学院,安徽蚌埠233000

出　　处：《黑河学院学报》2025年第3期40-43,共4页Journal of Heihe University

基　　金：蚌埠学院人文社科重点项目“文旅融合背景下安徽红色文化遗产主题民宿的建设与创新性发展研究”(2024SK02zd);安徽省高校哲学社会科学研究重点项目“基于徽文化视角的徽州古村落色彩体系演化机制研究”(2022AH051900)。

摘　　要：随着新兴“互联网+旅游”“直播旅游”模式的不断涌现,以网络信息传播平台为主的旅游推介、旅游实景体验,成为新时期城市旅游发展的重要方向。网红经济影响着如成都、重庆等旅游城市的旅游产业规划的设计中包括现有旅游政策、文化遗产、直播技术、配套服务等要素的应用与整合创新状况,以及全域旅游服务模式优化调整的实施发展,应构建面向网络平台直播、旅游环境设计、旅游文化产业发展的精细化管理方案,以迎合新时代年轻群体自驾游、跟团观光旅游的多元化需求,推动城市全域旅游传播影响力、经济效益的全面发展与提升。As the emerging models continue to emerge,like“Internet+tourism”and“live tourism”,tourism promotion and tourism live experience based on network information communication platforms have become an important development direction for urban tourism in the new era.Nowadays,the Internet celebrity economy affects the tourism industry planning and design of tourism cities such as Chengdu and Chongqing,including the application,integration and innovation of existing tourism policies,cultural heritage,live streaming technology,supporting services and other elements,as well as the implementation and development of the optimization and adjustment of the global tourism service model.To this regard,a refined management plan for online platform live streaming,tourism environment design,and tourism cultural industry development is proposed to meet the diversified needs of young people in the new era for self-driving and group sightseeing tourism,and to promote the comprehensive development and improvement of the communication influence and economic benefits of urban global tourism.

关 键 词：网红经济 城市旅游规划 全域旅游 发展路径 

分 类 号：F590[经济管理—旅游管理]