城市更新驱动下城市文化遗产品牌形象塑造的路径  

Paths of Shaping the Brand Image of Urban Cultural Heritage Driven by Urban Renewal

作　　者：亓逸晨 徐彩[1] Qi Yichen;Xu Cai(Shandong Youth University of Political Science,Jinan 250103,China)

机构地区：[1]山东青年政治学院,山东济南250103

出　　处：《黑河学院学报》2025年第3期60-63,共4页Journal of Heihe University

基　　金：2025年度济南市哲学社会科学规划研究项目(重点项目)“城市更新背景下济南市文化遗产品牌形象塑造路径研究”(JNSK2025B044)。

摘　　要：文化遗产品牌对于城市发展来说,从根本上将城市历史、地域特色、传统风貌等直接展现出来,突显出城市发展特色。同时,城市文化遗产品牌形象属于城市之间差异化竞争的核心,与城市“软实力”强弱有直接联系,因此,塑造城市文化遗产品牌形象、打造属于自身城市发展特色的文化遗产品牌及城市文化遗产品牌塑造需注重背景;明确文化遗产与城市更新的关系;构建城市文化遗产品牌形象塑造体系,促使城市稳健发展。For urban development,cultural heritage brands can fundamentally showcase the city’s history,regional characteristics,and traditional style,highlighting the unique features of urban development.At the same time,the brand image of urban cultural heritage belongs to the core of differentiated competition between cities,and is directly related to the strength of the city’s“soft power”.Therefore,it is necessary to shape the brand image of urban cultural heritage and create a cultural heritage brand that is in line with its own urban development characteristics.For promoting the steady development of the city,there is a need to make clear the relationship between cultural heritage and urban renewal and to build the brand image shaping system of urban cultural heritage.

关 键 词：城市文化遗产 品牌形象 城市更新驱动 

分 类 号：G127[文化科学] TU984[建筑科学—城市规划与设计]