高质量发展背景下冰雪体育旅游“体旅+康养”模式的困境与实践路径研究  

Research on the Challenges and Practical Paths of the"Sports Tourism+Health Care"Model in Ice and Snow Sports Tourism Under the Background of High-Quality Development

作　　者：李丽丹 高妍 LI Lidan;GAO Yan(Jiamusi University,Jiamusi,Heilongjiang Province,154007 China)

机构地区：[1]佳木斯大学,黑龙江佳木斯154007

出　　处：《当代体育科技》2025年第8期91-93,共3页Contemporary Sports Technology

基　　金：2024年度黑龙江省哲学社会科学研究规划项目(项目名称:高质量发展视域下黑龙江省冰雪体育旅游产业“体旅+康养”模式的构建研究,项目编号:24TYC001)。

摘　　要：当前,我国冰雪体育旅游正处于由资源驱动型向内涵式发展模式转型的关键阶段。传统发展方式已难以满足市场需求,因此,“体旅+康养”这一新模式应运而生。该文以我国冰雪体育旅游“体旅+康养”模式的发展现状与独特优势为切入点,针对高质量发展背景下冰雪体育旅游“体旅+康养”模式在资源开发、市场需求、数字化转型及品牌建设4个方面所面临的发展困境进行分析,并提出针对性的实践路径。具体包括:优化资源配置,提升冰雪与康养融合的效益;强化数字技术赋能,构建智慧服务体系;创新产品开发模式,以满足多元化市场需求;打造特色品牌形象,增强市场竞争力与影响力。Currently,China's ice and snow sports tourism is in a critical stage of transitioning from a resource-driven model to an connotative development model.Traditional development methods are no longer able to meet market demands,therefore,the new model of"sports tourism+health care"has emerged.This paper takes the development status and unique advantages of the"sports tourism+health care"model in China's ice and snow tourism as the starting point,analyzes four key challenges faced by the"sports tourism+health care"model in resource development,market demand,digital transformation,and brand building under the background of high-quality development,and proposes targeted practical paths.Specifically,it includes:Optimize resource allocation to enhance the benefits of integrating ice and snow with health and wellness;Enhance digital technology empowerment to create smart service systems;Innovate product development model to meet diverse market needs;Build a distinctive brand image to boost competitiveness and influence.

关 键 词：高质量发展 冰雪体育旅游“体旅+康养”实践路径 

分 类 号：G8[文化科学—体育学]