河南省大学生体育赛事品牌文化的塑造策略研究  

Research on the Strategy of Shaping Brands Culture of Sports Events for College Students in Henan Province

作　　者：胡进 HU Jin(Xinyang Vocational College of Art,Xinyang,Henan Province,464000 China)

机构地区：[1]信阳艺术职业学院,河南信阳464000

出　　处：《当代体育科技》2025年第9期77-80,共4页Contemporary Sports Technology

基　　金：河南省教育厅人文社会科学研究项目(项目名称:河南省大学生体育赛事文化品牌的培植研究,项目编号:2025-ZDJH-624)。

摘　　要：在体育事业蓬勃发展的当下,大学生体育赛事品牌文化建设对学生发展、校园文化、学校形象、体育产业以及社会文化等领域的影响极为深远。基于此,该文聚焦河南省大学生体育赛事,分析其品牌文化塑造的必要性,深入探究现存问题,进而提出具有针对性的塑造策略,旨在推动河南省大学生体育赛事品牌文化的建设与发展,提升体育赛事的影响力与价值,为高校体育建设提供参考。In the current booming sports industry,the construction of brands culture for college sports events has a profound impact on student development,campus culture,school image,sports industry,and social culture.Based on this,this research focuses on college sports events in Henan Province,analyzes the necessity of brand culture shaping,deeply explores existing problems in depth,and proposes targeted shaping strategies,aiming to promote the construction and development of brands culture for college sports events in Henan Province,enhance the influence and value of sports events,and provide some reference for college sports construction.

关 键 词：河南省 大学生体育赛事 品牌文化 培植策略 

分 类 号：G80-05[文化科学—运动人体科学]