我国台球运动的SWOT分析及其推广战略研究  

SWOT Analysis and Promotion Strategy Research of Billiards in China

作　　者：胡丛睿 HU Congrui(School of Physical Education,Shandong University,Jinan,Shandong Province,250061 China)

机构地区：[1]山东大学体育学院,山东济南250061

出　　处：《当代体育科技》2025年第9期171-174,共4页Contemporary Sports Technology

摘　　要：该文采用SWOT分析方法,系统探讨了当前我国台球运动所面临的优势、劣势、机遇与威胁。研究指出,随着高水平运动员的不断涌现、赛事组织体系的日益成熟以及对青少年人才的积极培养,我国台球运动在国际舞台上的竞争力逐步提升。然而,与此同时,专项扶持政策的缺失、专业人才队伍的匮乏等问题也成为其进一步发展的瓶颈。在数字化时代背景下,随着公共体育消费的持续增长,我国台球运动迎来了更多发展机遇。但来自其他传统体育项目的激烈竞争以及经济波动对体育市场投资的影响,也给其发展带来了诸多挑战。基于上述分析,该文提出了一系列推广战略,包括实施体教融合、营造良好文化氛围以及加强政策扶持等措施,以期为我国台球事业的长远发展提供参考和借鉴。This paper employs SWOT analysis to systematically explore the current strengths,weaknesses,opportunities,and threats faced by billiards in China at present.The research reveals that with the continuous emergence of highlevel athletes,the increasingly maturation of event organization systems,and the active cultivation of youth talent,the competitiveness of billiards in China on the international stage is gradually improving.However,issues such as the lack of specialized support policies and a shortage of professional talent have become bottlenecks that restrict its further development.In the context of the digital age,with the continuous growth of public sports consumption,billiards in China has ushered in more development opportunities.Nevertheless,intense competition from other traditional sports and the impact of economic fluctuations on sports market investments also pose numerous challenges to its development.Based on the above analysis,this paper proposes a series of promotional strategies,including the integration of sports and education,the creation of a favorable cultural atmosphere,and the strengthening of policy support,in order to provide references and inspiration for the long-term development of China's billiards industry.

关 键 词：台球运动 SWOT 分析 推广战略 群众体育 

分 类 号：G893[文化科学—体育学]