虚拟数字人赋人格化与元宇宙重构创新研究——以昆明YS公司虚拟工程体系为例  

Research on the Personification of Virtual Digital Humans and Innovative Reconstruction of the Metaverse--Taking Kunming YS Company's Virtual Engineering System as an Example

作　　者：冯培睿 余嘉龙 潘浩熙 黎力弘 蔡思宇 FENG Peirui;YU Jialong;PAN Haoxi;LI Lihong;CAI Siyu(Joint Agreement Department of Guangzhou Yihang Experimental Culture Communication Co.,Ltd.,Guangzhou 510000,China;Joint Agreement Department of Kunming Shuoguang Technology Co.,Ltd.,Kunming 650000,China)

机构地区：[1]广州熠桁实验文化传播有限公司联合协议部,广东广州510000 [2]昆明烁光科技有限责任公司联合协议部,云南昆明650000

出　　处：《数字通信世界》2025年第3期13-19,22,共8页Digital Communication World

摘　　要：本文首先界定了虚拟数字人的概念,并分析了昆明YS公司虚拟工程体系,揭示了其在元宇宙构建中的核心作用。接着通过国内外案例,如“Neuro-sama”和《2060》节目,详细阐述了虚拟数字人的人格化构建过程,包括情感表达和个性化行为,以及这些技术如何使虚拟数字人更接近人类特征。然后考察了虚拟数字人面临的技术瓶颈、成本问题、社会接受度和内容同质化等挑战,提出了多模态融合、互动体验优化和跨界合作等优化策略。这些策略,旨在提升虚拟数字人的感知与表达能力,增强用户交互体验,并拓展其在产业中的应用场景。最后总结了昆明YS公司虚拟工程体系对元宇宙重构创新的贡献,并对未来虚拟数字人产业的发展趋势提出了前瞻性的展望,以共同推动产业的持续健康发展。The article first defines the concept of virtual digital humans and analyzes the virtual engineering system of Kunming YS Company,revealing its core role in the construction of the metaverse.Furthermore,through domestic and international cases such as"Neuro sama"and the program"2060",the process of constructing the personality of virtual digital humans,including emotional expression and personalized behavior,was elaborated in detail,as well as how these technologies make virtual digital humans closer to human characteristics.The article also examines the technological bottlenecks,cost issues,social acceptance,and content homogenization challenges faced by virtual digital humans,and proposes optimization strategies such as multimodal fusion,interactive experience optimization,and cross-border cooperation.These strategies aim to enhance the perception and expression ability of virtual digital humans,improve user interaction experience,and expand their application scenarios in the industry.Finally,the article summarizes the contribution of Kunming YS Company's virtual engineering system to the innovation of metaverse reconstruction,and puts forward forward-looking prospects for the future development trend of the virtual digital human industry,jointly promoting the sustainable and healthy development of the industry.

关 键 词：元宇宙 数字虚拟人 虚拟偶像设计开发 品牌升级 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]