吉林省乡村振兴战略下返乡大学生自媒体创业路径探析  

Exploring the Pathways for University Students to Start Their Own Media Businesses in Jilin Province under the Rural Revitalization Strategy

作　　者：刘芳 Fang Liu(School of Film,Changchun Guanghua College,Changchun Jilin)

机构地区：[1]长春光华学院电影学院,吉林长春

出　　处：《新闻传播科学》2025年第1期13-19,共7页Journalism and Communications

基　　金：2024年度吉林省教育厅社会科学研究项目一般课题,课题名称:返乡大学生自媒体创业助力吉林省乡村振兴策略研究(项目编号:JJKH20241659SK)。

摘　　要：本文通过对吉林省乡村振兴战略现状、自媒体在乡村的发展态势以及返乡大学生自媒体创业现状与挑战的深入剖析,从内容创新、营销创新、技术应用创新和人才培养与团队建设创新等方面探索可行的创新路径。旨在为返乡大学生在自媒体创业中提供理论指导与实践借鉴,推动吉林省乡村振兴与大学生创业协同发展,同时也为相关领域研究提供参考。This paper provides a thorough analysis of the current situation of the rural revitalization strategy in Jilin Province,the development trend of-media in rural areas,and the current situation and challenges of self-media entrepreneurship among college students returning to their hometowns.It explores feasible innovation paths from aspects such content innovation,marketing innovation,technological application innovation,and talent cultivation and team building innovation.The aim is to provide theoretical guidance and practical reference for college students to their hometowns to engage in self-media entrepreneurship,to promote the coordinated development of rural revitalization in Jilin Province and college student entrepreneurship,and also provide a reference for research in related fields.

关 键 词：乡村振兴战略下 返乡大学生 自媒体创业 

分 类 号：G206[文化科学—传播学]