粉丝参与背景下主旋律电影传播策略研究--以《我和我的祖国》为例  

Research on the Communication Strategy of Main Theme Movies in the Context of Fan Participation--Taking“My People,My Country”for an Example

作　　者：王竹雨 Zhuyu Wang(School of Journalism and Communication,Beijing Institute of Graphic Communication,Beijing)

机构地区：[1]北京印刷学院新闻传播学院,北京

出　　处：《新闻传播科学》2025年第2期170-175,共6页Journalism and Communications

摘　　要：电影产业的发展和技术的进步使得主旋律电影的受众群体得到了进一步的拓展,在主旋律电影粉丝参与的背景下,粉丝群体成为主旋律电影传播的重要力量。电影《我和我的祖国》作为2020年国庆档的主旋律电影,上映之前就受到了人们的广泛关注。从《我和我的祖国》的评分来看,粉丝对于这部主旋律电影的评价较高,但其口碑也存在两极分化现象。文章将以此影片为例,对主旋律电影在粉丝参与语境中的传播策略进行探究,从而探索出对主旋律电影更好发展的途径。The development of the film industry and the progress of technology have made the audience group of the main theme movie further expanded,and the fan group has become an important force for the dissemination of the main theme movie under the background of fan participation of the main theme movie.The movie“My People,My Country”,the main theme movie of the 2020 National Day,received widespread attention before its release.From the ratings of“My People,My Country”,fans have a high opinion of this main theme movie,but its word-of-mouth is also polarized.The article will take this movie as an example to explore the communication strategy of main theme movies in the context of fan participation,so as to explore the suggestions for the better development of main theme movies.

关 键 词：主旋律电影 传播策略 粉丝文化 参与式文化 

分 类 号：J905[艺术—电影电视艺术]