弱传播视阈下舆论失焦的形成过程剖析及治理策略  

Analysis of the Formation Process and Governance Strategies of Public Opinion Defocus from the Perspective of Weak Communication

作　　者：耿辰迪 Chendi Geng(School of Journalism and Communication,Hebei Normal University,Shijiazhuang Hebei)

机构地区：[1]河北师范大学新闻传播学院,河北石家庄

出　　处：《新闻传播科学》2025年第2期176-181,共6页Journalism and Communications

摘　　要：在后真相时代的舆论生态中,互联网高速发展为公众提供了广泛的话语空间,但也催生了“舆论失焦”现象。本文在系统梳理弱传播理论的基础上,对舆论失焦的内在原因进行深入剖析,并在此基础上提出切实可行的治理对策:政府应精准监测潜舆论,强化舆情监控;媒体要巧用“轻杠杆”,提升主流价值观的传播力;网民则需提升媒介素养,理性参与公共讨论。唯有多方合力,方可有效避免网络狂欢与关注偏离,共同促进健康理性的舆论环境。In the post-truth era,the rapidly evolving internet has provided the public with a broad platform for expression but has also given rise to the phenomenon of“public opinion defocus.”Based on a systematic review of weak communication theory,this paper delves into the underlying causes of public opinion defocus and proposes practical governance strategies.These include precise moni-toring of latent public opinion and enhanced public opinion surveillance by the government;stra-tegic use of“light leverage”by the media to amplify the dissemination of mainstream values;and improved media literacy among netizens to foster rational participation in public discussions.Only through the joint efforts of multiple stakeholders can we effectively prevent online frenzy and mis-aligned focus,thereby promoting a healthy and rational public opinion environment.

关 键 词：弱传播 舆论失焦 后真相时代 网络舆论 

分 类 号：G206[文化科学—传播学]