展现真实与构建想象:抖音短视频中农村中老年女性的自我呈现  

Presenting the Real and Constructing the Imaginary:Self-Presentation of Rural Middle-Aged and Elderly Women in Douyin Short Videos

作　　者：刘尚蓉 Shangrong Liu(School of Journalism and Communication,Beijing Institute of Graphic Communication,Beijing)

机构地区：[1]北京印刷学院新闻与传播学院,北京

出　　处：《新闻传播科学》2025年第2期209-217,共9页Journalism and Communications

摘　　要：抖音短视频作为一种新兴的视频媒介,因其“去中心化”的特征而受到广泛关注。农村中老年女性是抖音短视频中一个重要的用户群体,她们通过视频在表达自己需求的同时也向大众呈现了自己积极自我建构的一面。本文以农村中老年女性为研究对象,以“自我呈现”作为研究议题,在分析抖音短视频中农村中老年女性的行为和特点基础上,探讨农村中老年女性借助抖音短视频向大众呈现出自我的现象。The Douyin short videos,as an emerging video medium,have attracted widespread attention be-cause of its“decentralized”characteristics.Rural middle-aged and elderly women are an important user group in Douyin short videos,and they express their needs through video and present their positive self-construction to the public at the same time.This paper takes rural middle-aged and elderly women as the research object,takes“self-presentation”as the research topic,and explores the phenomenon of rural middle-aged and elderly women presenting themselves to the public with the help of Douyin short videos based on the analysis of the behaviors and characteristics of rural middle-aged and elderly women in Douyin short videos.

关 键 词：短视频 自我呈现 农村女性 中老年女性 

分 类 号：G206[文化科学—传播学]