基于SWOT-AHP模型的林芝市茶文化旅游发展战略分析  

Analysis of the Development Strategy of Tea Culture Tourism in Linzhi City Based on SWOT-AHP Model

作　　者：潘向鸽 刘茂飞 师学萍 PAN Xiangge;LIU Maofei;SHI Xueping(Plant Science College,Xizang Agriculture&Animal Husbandry University,Linzhi,Xizang 860000,China)

机构地区：[1]西藏农牧学院植物科学学院,西藏林芝860000

出　　处：《高原农业》2025年第2期267-276,共10页Journal of Plateau Agriculture

摘　　要：西藏林芝市既有着悠久的茶文化历史,又是国际旅游胜地,无论是茶产业的发展,还是旅游业的发展,都有着得天独厚的自然条件。为科学制定林芝市茶文化旅游发展战略,合理开发与利用林芝茶文化旅游资源,发挥资源禀赋优势,提高资源利用率,优化茶产业结构,本文运用SWOT-AHP模型,分析林芝市茶文化旅游发展的内部优劣势和外部机会与挑战,得出林芝市茶文化旅游宜采用积极的抗争型战略(ST战略),以期为林芝市茶文化旅游的发展提供借鉴。The Linzhi area has a long history of tea culture in Xizang,and is also the holy land of international tourism.Both the development of tea industry and the development of tourism have unique natural conditions.In order to scientifically formulate the development strategy of Linzhi tea culture tourism,rationally develop and utilize the tea culture tourism resources in Linzhi,give full play to the advantages of resource endowment,improve the utilization rate of resources,and optimize the structure of the tea industry,this paper uses SWOT-AHP model to analyze the internal advantages and disadvantages and external opportunities and challenges of the development of tea culture tourism in Linzhi,and concludes that the active resistance strategy(ST strategy)should be adopted in Linzhi tea culture tourism,in order to provide a reference for the development of tea culture tourism in Linzhi.

关 键 词：茶文化旅游 SWOT AHP 

分 类 号：F327[经济管理—产业经济]