基于城市识别系统理论的常州“新能源之都”语言景观构建研究  

Constructing the Linguistic Landscape of Changzhou as the"New Energy Capital":Strategies and Recommendations

作　　者：李慧 LI Hui(Changzhou Early Childhood Education College,Changzhou Jiangsu,213100,China)

机构地区：[1]常州幼儿师范高等专科学校,江苏常州213100

出　　处：《文化创新比较研究》2025年第7期84-87,共4页Comparative Study of Cultural Innovation

基　　金：常州市第二十届社会科学研究课题“语言景观视域下常州‘新能源之都’城市形象塑造研究”项目成果。

摘　　要：语言景观作为城市形象塑造的关键平台,对于城市文化软实力的构建具有重要意义。该研究基于CIS城市识别系统理论,对常州“新能源之都”城市形象的语言景观建设进行了理念识别系统、视觉识别系统和行为识别系统的调查与分析。研究发现,当前服务于“新能源之都”城市形象塑造的语言服务环境规划存在不足,亟须制定语言景观建设规划并建立城市语言服务中心。此外,应引导市民树立城市形象塑造的语言意识,并自觉提升语言交际能力。利用常州高校师生等人力资源,不断扩充和优化城市语言志愿者服务队伍,全面构建城市语言服务体系,以提高城市语言景观建设的效率。The linguistic landscape acts as a critical platform for representing urban identity and plays a vital role in enhancing a city's cultural soft power.This study utilizes the Corporate Identity System(CIS)theory to examine the identification frameworks—including conceptual,visual,and behavioral components—that underpin the linguistic landscape of Changzhou's"New Energy Capital".The findings reveal a significant gap in the planning of language services that support the city's image development.To remedy this shortfall,the study recommends the creation of a comprehensive linguistic landscape strategy,the establishment of a municipal language service center,and initiatives aimed at promoting language awareness among citizens.This includes improving communication competencies,utilizing the linguistic talents of university faculty and students in Changzhou,and expanding the city's volunteer language service team.Ultimately,the research underscores the importance of constructing a robust language service framework to enhance the effectiveness of Changzhou's linguistic landscape development.

关 键 词：城市识别系统 语言景观 新能源之都 建设对策 城市形象 语言服务 

分 类 号：H004[语言文字—语言学]