民族文化符号社交媒体再现——以民族写真为例  

Ethnic Minority Cultures Symbol Reproduced on Social Media--Taking Ethnic Minority Photographs as Examples

作　　者：林思凡 LIN Sifan(School of Journalism and Communication,Guangxi University,Nanning Guangxi,530004,China)

机构地区：[1]广西大学新闻与传播学院,广西南宁530004

出　　处：《文化创新比较研究》2025年第8期29-33,共5页Comparative Study of Cultural Innovation

摘　　要：民族服饰作为民族文化符号的重要组成部分,承载着各民族的文化风俗、历史变迁和集体记忆等价值。民族写真作为民族服饰在社交媒体上的视觉呈现,意味着民族服饰从民族部落走进大众生活,并发挥其商业价值,对传承和宣传民族文化具有现实意义。然而,当前学界对民族服饰的研究主要集中在探讨服饰本身的文化内涵,忽视了其在大众生活中的存在价值。该文选取社交媒体小红书上民族写真相关图文作为分析资料,通过文本分析的研究方法,对标题、图片、文案、发布者等组成元素进行分析,掌握民族写真的呈现特点:一方面,民族服饰呈现出资源化、商品化、工具化、符号化的特点;另一方面,民族服饰在大众传播中逐渐呈现去魅化、去内涵化。As the important component of ethnic cultural symbols,traditional costumes encapsulate the cultural customs,historical evolution,and collective memory of diverse ethnic groups.The emergence of ethnic-themed photographic content on social media platforms signifies the transformation of traditional costumes from tribal artifacts into commodified cultural products within mass culture,while simultaneously serving as a vital medium for cultural transmission and commercial exploitation.Current academic inquiries predominantly focus on the intrinsic cultural connotations of ethnic attire while neglecting its evolving sociocultural significance in contemporary mass communication.This study employs textual analysis methodology to examine user-generated content related to ethnic photography on REDnote,scrutinizing its constituent elements including titles,photos,captions,and bloggers.The findings reveal dual characteristics in the mediated representation of ethnic costumes.On one hand,they manifest as commodified resources,instrumentalized symbols,and commercialized artifacts;on the other hand,their cultural essence undergoes demystification and decontextualization in mass communications.

关 键 词：民族写真 民族服饰 少数民族文化 社交媒体 文化符号 UGC 

分 类 号：G127[文化科学]