大文化观视域下海南自贸港文化品牌建设参与社会治理的路径研究  

Research on the Path of Cultural Brand Building in Hainan Free Trade Port from the Perspective of Large Cultural Outlook

作　　者：单百灵 陈小妹 SHAN Bailing;CHEN Xiaomei(College of Liberal Arts,Qiongtai Normal University,Haikou Hainan,570102,China)

机构地区：[1]琼台师范学院文学院,海南海口570102

出　　处：《文化创新比较研究》2025年第8期70-75,共6页Comparative Study of Cultural Innovation

摘　　要：在全球一体化大背景下,作为连接中国和世界的重要桥梁,海南自贸港建设不断深化体制机制改革,为社会治理现代化提供新动力。在习近平文化思想的指引下,海南自贸港将文化品牌建设视为实现治理现代化的重要引擎,通过文化创新与传承,推动社会治理的高质量发展。该文通过深入分析海南自贸港文化品牌建设的现状及其对社会治理的积极影响,探讨了海南自贸港文化品牌建设对社会治理现代化的积极作用。同时,提出了针对性的文化品牌建设路径,提炼出适用于海南自贸港文化品牌建设的有效模式,并进一步总结了文化品牌建设在促进社会治理现代化过程中所孕育的理念,旨在为海南自贸港乃至其他地区的文化发展提供理论参考和实践指导。In the context of global integration,as an important bridge connecting China and the world,the construction of Hainan Free Trade Port has continuously deepened the reform of systems and mechanisms,providing new impetus for the modernization of social governance.Guided by Xi Jinping's cultural ideology,Hainan Free Trade Port regards cultural brand building as an important engine for achieving modernization of governance.Through cultural innovation and inheritance,it promotes high-quality development of social governance.Through an in-depth analysis of the current situation of cultural brand building in Hainan Free Trade Port and its positive impact on social governance,this study explores the positive role of cultural brand building on the modernization of social governance,puts forward the path of targeted cultural brand building,and further summarizes the concept of cultural brand building in the process of promoting the modernization of social governance,so as to provide theoretical reference and practical guidance for the cultural development of Hainan Free Trade Port and other regions.

关 键 词：大文化观 海南 自贸港 文化品牌建设 社会治理现代化 文化发展 

分 类 号：G122[文化科学]