中原文化对外传播的现实困境与创新策略研究  

A Study on the Realistic Dilemma and Innovative Strategies of Foreign Communication of Central Plains Culture

作　　者：单艳杰 SHAN Yanjie(Henan University of Technology,Zhengzhou Henan,450000,China)

机构地区：[1]河南工业大学,河南郑州450000

出　　处：《文化创新比较研究》2025年第8期154-157,共4页Comparative Study of Cultural Innovation

摘　　要：中原文化作为中华民族璀璨文明的重要发源地之一,其内涵丰富、历史悠久,是中华文化的重要组成部分。做好中原文化的对外传播工作,不仅是传承与弘扬中华优秀传统文化的需要,更是提升中原地区乃至中国在国际舞台上文化影响力与话语权的关键一环。但中原文化在对外传播过程中面临传播主体单一、人才缺乏、内容表面化、传播思路本土化及传播方式刚性化等现实问题。基于此,文章提出针对性的创新策略,包括强化传播主体的多元化与协同性、更新传播理念、分众化传播、深入挖掘中原文化的独特价值与深层意蕴、创新传播方式,构建传播矩阵等,以期提升中原文化的对外传播力和中原地区的文化软实力。The culture of the Central Plains,as one of the important birthplaces of the bright civilisation of the Chinese nation,is rich in connotation and has a long history,and is an important part of Chinese culture.Doing a good job in the external communication of the Central Plains culture is not only a need to inherit and carry forward the excellent traditional Chinese culture,but also a key link to enhance the cultural influence and discourse power of the Central Plains region and even China in the international arena.However,the Central Plains culture faces the real problems of single communication subject,lack of talents,superficial content,localisation of communication ideas and rigidity of communication methods in the process of external communication.Based on this,the article proposes to strengthen the diversity and synergy of the communication body,update the communication concept,diversify the communication,deeply excavate the unique value and deep meaning of the Central Plains culture,innovate the communication method,build the communication matrix and other targeted innovative strategies,in order to enhance the external communication power of the Central Plains culture and the cultural soft power of the Central Plains region.

关 键 词：中原文化 对外传播 文化传播 分众化传播 现实困境 创新策略 

分 类 号：G127[文化科学]