社区团购消费模式下不当竞争行为的协同治理  

Collaborative Governance of Unfair Competitive Practices in the Community Group Buying Consumption Model

作　　者：罗蓉蓉 熊亚典 Luo Rongrong;Xiong Yadian(Hunan Normal University,Changsha,410081,Hunan;Zhongnan University of Economics and Law,Wuhan 430073,Hubei)

机构地区：[1]湖南师范大学,湖南长沙410081 [2]中南财经政法大学,湖北武汉430073

出　　处：《湖南警察学院学报》2025年第1期78-87,共10页Journal of Hunan Police Academy

基　　金：2021年国家社会科学基金青年项目“数字经济时代资本无序扩张的竞争法规制研究”(21CFX039)。

摘　　要：社区团购作为一种新型经济业态,在资本的轮番加持下备受关注。互联网资本的无序扩张已经引发了该行业的不当竞争,低价倾销、误导性宣传和“二选一”行为破坏了市场竞争秩序,损害了消费者权益,亟须监管。从现有立法来看《,价格法》《反不正当竞争法》《反垄断法》等都存在一定的适用障碍,且政府监管部门囿于各行其政、力度有限,未能与企业内部监管形成合力,导致整体治理效能不高。因此,一方面,要完善法律疑难规制要件,包括用团购平台的短期成本和显成本来确定低价倾销中的“成本”;明确认定团购平台支配地位需要重点考察的因素;制定判断“误导性宣传行为”所应遵循的原则;清晰界定“二选一”策略中“不合理限制”的具体内涵。另一方面,政府应秉承协同治理的理念,建立统一协作化监管机构及完善处罚机制,并引导平台经营者增强自律意识,形成“外管—内驱相结合型”治理模式,以推动新型消费模式的良性发展。As a new type of economic business,community group buying has garnered significant attention amid successive capital investments.However,the disorderly expansion of internet capital has triggered improper competition,including low-price dumping,misleading publicity,and"choose-one-from-two"practices.These behaviors undermine market competition order,harm consumer rights,and necessitate urgent regulatory intervention.Current legislation—such as the Price Law,Anti-Unfair Competition Law,and Anti-Monopoly Law—faces applicability barriers in addressing these issues.Moreover,government regulators,constrained by fragmented enforcement efforts and limited regulatory intensity,have failed to synergize with corporate internal oversight,resulting in suboptimal governance effectiveness.To address these challenges,on the one hand,legal frameworks should be refined by clarifying regulatory criteria,including defining"below-cost pricing"in low-price dumping based on the short-term and explicit costs of group buying platforms,identifying key factors for assessing platform dominance,establishing principles for judging misleading publicity,and delineating the specific implications of"unreasonable restrictions"in"choose-one-from-two"practices.On the other hand,governments should adopt a collaborative governance mindset by establishing unified regulatory agencies,improving penalty mechanisms,guiding platforms to strengthen self-regulation,forming an"external supervision-internal self-regulation"model,

关 键 词：社区团购 低价倾销 误导性宣传 “二选一” 协同治理 

分 类 号：D922.294[政治法律—经济法学]