Strategic Insights:Pioneering Role of Xiamen University Malaysia in Shaping International Higher Education  

作　　者：HUANG Xuanzhi 

机构地区：[1]Lingnan University,China

出　　处：《人文与社科亚太学刊》2025年第1期146-155,共10页Asia-Pacific Journal of Humanities and Social Sciences

摘　　要：This article presents a thorough analysis of the management strategies and strategic planning that have contributed to the success of Xiamen University Malaysia(XMUM)as a premier intermnational branch campus.Through an extensive literature review and a detailed case study,the author distills the mulifaceted pioneering experiences shaping XMUM's development,offering invaluable insights into the broader field of international higher education.The author scrutinizes its alignment with global initiatives,its proactive approach to collaboration and partnerships,its unwavering commitment to educational quality and innovation,its focus on talent devclopment and international faculty recruitment,its effective cultural integration and localization efforts,its efficient risk management and response mechanisms,its strategic brand building and its dedication to sustainable development and social responsibility.These factors have been pivotal to XMUM's achievements and provide a roadmap for other higher education institutions looking to expand globally.

关 键 词：International higher education(IHE) strategic planning global initiatives collaboration and partnerships educational quality and innovation talent development international faculty cultural integration risk management brand building sustainable development social responsibility 

分 类 号：G649.2[文化科学—高等教育学]