乡村振兴视域下直播助农产业发展策略研究——以枣庄市市中区孟庄镇大郭庄村为例  

Research on the Development Strategies of the Live Streaming Agriculture Industry in the Perspective of Rural Revitalization——Take the Village of Daguo Zhuang in Mengzhuang Town,Shizhong District,Zaozhuang City as an Example

作　　者：张欣 ZHANG Xin(School of Marxism,Zaozhuang University,Zaozhuang 277100,China)

机构地区：[1]枣庄学院马克思主义学院,山东枣庄277100

出　　处：《枣庄学院学报》2025年第1期139-144,共6页Journal of Zaozhuang University

摘　　要：在乡村振兴战略以及国家大力发展农村经济的背景下,随着互联网经济的逐渐成熟,“互联网+”型线上直播助农模式的兴起,推动了农村经济的高速发展。直播助农产业发展过程中,以大郭庄村为例,存在着一些共性和个性的问题,本研究针对这些问题,为农村直播产业发展的进一步优化和可持续发展提供理论和实践指导。Amidst the national strategy of vigorously developing the rural economy and the revitalization of rural areas,with the maturity of the internet economy,the"Internet Plus"online live broadcasting model for assisting farmers has gradually flourished.This model has propelled the rapid development of the rural economy.However,in the process of the development of the live broadcasting industry for assisting farmers,there still exist some common and unique issues.Taking Daguozhuang Village as an example,this study addresses these issues to provide theoretical and practical guidance for the further optimization and sustainable development of the rural live broadcasting industry.

关 键 词：乡村振兴 助农 线上直播 产业发展 

分 类 号：F323.7[经济管理—产业经济]