揭示警告符号的力量:基于眼动追踪技术的真假信息认知研究  

Unveiling the power of warning symbols:a cognitive study on true and false information based on eye-tracking technology

作　　者：杨馨悦 丁一[1] 魏翩 田晓月 YANG Xinyue;DING Yi;WEI Pian;TIAN Xiaoyue(School of Economics and Management,Anhui Polytechnic University,Wuhu 241000,China)

机构地区：[1]安徽工程大学经济与管理学院,安徽芜湖241000

出　　处：《黑龙江工程学院学报》2025年第2期59-66,共8页Journal of Heilongjiang Institute of Technology

基　　金：安徽省自然科学基金项目(2308085MG228);教育部人文社会科学基金项目(23YJC630032);安徽高校科研项目(2022AH010060,2023AH030023,2023AH050925,2023AH050934)。

摘　　要：虚假信息的快速传播给各行各业都带来巨大的挑战,信息治理成为重中之重。基于神经认知与神经心理学理论,利用眼动追踪技术,参与者(N=111)被随机分配到3组,被要求对信息进行真假判断以及是否愿意分享,对被试的注视时长、注视次数和平均瞳孔直径等生理数据进行分析。研究结果表明,在没有添加警告符号的情况下,错误信息的注视时长、注视次数高于正确信息,即被试对错误信息的关注程度更高;在添加警告符号后,警告符号的存在使得个体对信息的关注程度更高。实验结果与实验一注视时长与注视次数对被试判断信息真假显著相关的结果恰恰相反,即标签的存在会影响个体对信息真假的判断,进而影响到个体对信息的分享意愿。The rapid spread of false information poses significant challenges across all industries,making information governance a top priority.Drawing upon neurocognitive and neuropsychological theories,this study employed eye-tracking technology,randomly assigning participants(N=111)into three groups.They were tasked with discerning the authenticity of information and indicating their willingness to share it.Physiological data,including gaze duration,fixation count,and average pupil diameter,were analyzed.The findings revealed that in the absence of warning symbols,participants spent longer durations and made more fixations on misinformation compared to accurate information,suggesting a heightened level of attention towards false information.Conversely,when warning symbols were introduced,their presence heightened overall information attention.This result contradicts the initial finding from Experiment One,where gaze duration and fixation count were significantly correlated with participants’ability to discern information authenticity,as the presence of labels influenced individuals’judgments on information veracity,subsequently affecting their willingness to share it.

关 键 词：网络信息识别 警告符号 分享意图 眼动追踪 注意力分配 

分 类 号：G209[文化科学—传播学]