人工智能背景下电商直播的法律规制路径分析  

Analysis on Legal Regulation Path of E-Commerce Live Streaming in Context of Artificial Intelligence

作　　者：孙艳丽[1] 黄玉芬[1] SUN Yanli;HUANG Yufen(School of Humanities and Law and Management,Beijing Polytechnic College,Beijing 100042,China)

机构地区：[1]北京工业职业技术学院文法与管理学院,北京100042

出　　处：《北京工业职业技术学院学报》2025年第2期91-94,共4页Journal of Beijing Polytechnic College

基　　金：2024年北京市数字教育研究专项课题(BDEC2024ZX036);2025年北京工业职业技术学院重点科研课题(BGY2025KY-31Z)。

摘　　要：随着人工智能技术在电商直播领域的深度渗透,这一新兴商业模式呈现蓬勃发展之势,但也引发了一系列复杂的法律问题。通过借鉴国外成熟的法律规制经验,对人工智能背景下电商直播存在的法律困境进行深入剖析,明确主体资格和法律地位、加强虚假宣传治理、健全消费者权益保护机制、完善知识产权保护体系、明确直播平台职责等有针对性的法律规制路径,为中国电商直播行业在人工智能时代的可持续发展提供借鉴,促进市场秩序的规范与稳定。With the deep penetration of artificial intelligence technology in the field of E-Commerce live streaming,this emerging business model has shown a vigorous development trend,but it has also raised a series of complex legal issues.By drawing on the mature legal regulation experience of foreign countries,this paper conducts an in-depth analysis of the legal dilemmas existing in the context of artificial intelligence,clarifies the qualifications and legal status of the subject,strengthens the governance of false propaganda,improves the protection mechanism of consumer rights and interests,improves the intellectual property protection system,and clarifies the responsibilities of the live streaming platform and other targeted legal regulatory paths,so as to provide reference for the sustainable development of China's E-Commerce live streaming industry in the era of artificial intelligence,and promote the standardization and stability of market order.

关 键 词：人工智能 电商直播 法律规制 完善路径 

分 类 号：D922.292[政治法律—经济法学]