数字化时代产品包装视觉传达的动态交互设计策略  

Dynamic Interaction Design Strategies for Product Packaging Visual Communication in the Digital Age

作　　者：尤佳 YOU Jia(Nanhang Jincheng College,Nanjing 210000,Jiangsu,China)

机构地区：[1]南京航空航天大学金城学院,江苏南京210000

出　　处：《上海包装》2025年第3期41-43,共3页Shanghai Packaging

摘　　要：在数字化时代,信息传播方式发生深刻变革,为包装视觉传达设计提供了全新平台和多元化手段,同时也带来挑战与更高要求。动态交互设计以其独特的互动性和体验性,成为吸引消费者关注、增强品牌形象及促进产品销售的关键策略。概述了动态交互设计对产品包装的意义,探讨了其具体策略,并展望了数字化时代包装视觉传达的发展趋势,以期为提升产品竞争力、优化用户体验及推动品牌传播提供参考。In the digital age,profound changes have taken place in the way of information communication,which provides a new platform and diversified means for packaging visual communication design,and also brings challenges and higher requirements at the same time.With its unique interactivity and experience,dynamic interaction design has become a key strategy to attract consumers'attention,enhance brand image and promote product sales.This paper outlines the significance of dynamic interaction design to product packaging,discusses its specific strategies,and looks forward to the development trend of packaging visual communication in the digital age,in order to provide reference for improving product competitiveness,optimizing user experience and promoting brand communication.

关 键 词：产品包装 视觉传达 动态交互设计 数字化时代 

分 类 号：J524[艺术—艺术设计]