天津五大道历史文化元素在包装设计中的创新表现  

The Innovative Performance of Historical and Cultural Elements of Tianjin's Wudadao Areas in Packaging Design

作　　者：倪蕙心 仲晏 NI Huixin;ZHONG Yanting(Tiangong University,Tianjin 300387,China)

机构地区：[1]天津工业大学,天津300387

出　　处：《上海包装》2025年第3期62-64,共3页Shanghai Packaging

基　　金：2023年天津市高等学校大学生创新创业训练计划项目立项课题“天津五大道历史文化街区主题文创设计研究”(202310058136)。

摘　　要：天津五大道作为近代中国历史文化的重要载体,集中了众多西洋建筑和中西合璧的文化元素,是天津独特地域文化的象征。随着文旅产业的蓬勃发展,将五大道的历史文化元素融入品牌包装设计,不仅能够提升商品的文化附加值,还能促进城市文化的传播与传承。以天津五大道的历史文化元素为切入点,探讨其在包装设计中的创新表现。通过提取五大道的建筑符号和传统纹样,结合现代化的设计手法,将其转化为具有视觉冲击力和文化内涵的包装设计。同时,结合节日主题和地域特色,设计出兼具美观性、功能性和文化性的系列包装,旨在增强品牌的文化辨识度和市场竞争力,提升消费者对天津地域文化的认同感。As an important carrier of modern Chinese history and culture,Tianjin's Wudadao areas are the symbol of Tianjin's unique regional culture,which integrate many western-style buildings and cultural elements that blend Chinese and western styles.With the vigorous development of the cultural tourism industry,integrating the historical and cultural elements of Wudadao areas into brand packaging design can not only enhance the cultural added value of commodities,but also promote the communication and inheritance of urban culture.Taking the historical and cultural elements of Tianjin's Wudadao areas as the starting point,this paper discusses their innovative performance in packaging design.By extracting the architectural symbols and traditional patterns of Wudadao areas,combined with modern design techniques,they are transformed into packaging design with visual impact and cultural connotation.At the same time,combined with festival themes and regional characteristics,a series of packages with aesthetics,functionality and culture are designed to enhance the brand's cultural recognition and market competitiveness,and enhance consumers'recognition ofTianjin's regional culture.

关 键 词：包装设计 五大道街区历史文化 地域文化 

分 类 号：TB482[一般工业技术—包装工程]