传统节日符号在礼品包装中的创意表达  

Creative Expression of Traditional Festival Symbols in Gift Packaging

作　　者：黄永健[1] HUANG Yongjian(Shandong University of Art&Design,Jinan 250014,Shandong,China)

机构地区：[1]山东工艺美术学院,山东济南250014

出　　处：《上海包装》2025年第3期68-70,共3页Shanghai Packaging

基　　金：2022年山东省本科高校教学改革研究项目“基于产业集群发展需求的家具设计专业调整机制研究与实践”(M2022156)。

摘　　要：随着现代设计理念的不断发展,传统节日符号作为承载深厚文化底蕴的元素,其在礼品包装中的应用日益受到关注。概述了传统文化符号的内涵,分析了礼品包装市场现状与传统节日符号应用难点,提出了传统节日符号在礼品包装中的创意表达策略,旨在满足市场对礼品包装的创新需求,促进中华优秀传统文化的传承与发展。With the continuous development of modern design concept,the application of traditional festival symbols in gift packaging has attracted more and more attention as an element carrying profound cultural heritage.This paper outlines the connotation of traditional cultural symbols,analyzes the current situation of gift packaging market and the difficulties in the application of traditional festival symbols,and puts forward creative expression strategies for traditional festival symbols in gift packaging,aiming to meet the market's innovative demand for gift packaging and promote the inheritance and development of Chinese excellent traditional culture.

关 键 词：礼品包装设计 传统节日符号 可持续性设计 环保材料 

分 类 号：TB482[一般工业技术—包装工程]