基于情感传递与文化认同的湘莲文化节视觉形象设计研究  

Research on Visual Image Design for Xianglian Cultural Festival Based on Emotional Transmission and Cultural Identity

作　　者：罗翘楚 LUO Qiaochu(Guangxi Arts University,Nanning 530000,Guangxi,China)

机构地区：[1]广西艺术学院,广西南宁530000

出　　处：《上海包装》2025年第3期152-154,共3页Shanghai Packaging

摘　　要：湘莲文化节是湖南湘潭县的重要文化活动,承载着深厚的地方文化特色与情感价值。通过基于情感传递与文化认同的视觉形象设计策略,可显著提升其视觉吸引力,增强公众对地方文化的情感共鸣与文化认同感。界定了相关理论的内涵,分析了湘莲文化节的发展现状,并探讨其视觉形象设计实践,以期为地区文化节的品牌化建设与视觉形象提升提供参考。Xianglian Cultural Festival is an important cultural activity in Xiangtan County,Hunan Province,which carries profound local cultural characteristics and emotional value.Through the visual image design strategy based on emotional transmission and cultural identity,it can significantly enhance its visual appeal and enhance the public's emotional resonance and cultural identity to local culture.This paper defines the connotation of relevant theories,analyzes the development status of Xianglian Cultural Festival,and discusses its visual image design practice,in order to provide reference for the brand construction and visual image improvement of regional cultural festivals.

关 键 词：视觉形象设计 湘莲文化节 情感传递 文化认同 品牌建设 

分 类 号：J524[艺术—艺术设计]