新疆本土品牌传播探析  

Analysis of Xinjiang Local Brand Communication

作　　者：戚明明 阙青凤 卜宇[1] QI Mingming;QUE Qingfeng;BU Yu(Xinjiang Institute of Engineering,Urumqi 830023,Xinjiang,China)

机构地区：[1]新疆工程学院,新疆乌鲁木齐830023

出　　处：《上海包装》2025年第3期158-160,共3页Shanghai Packaging

摘　　要：互联网与信息化的迅猛发展,使品牌在传播信息时面临更加复杂多变的环境。企业应综合考虑受众需求、品牌属性、技术等多重因素,采取多样化的传播手段与媒介,将品牌信息广泛且深入地传递给大众。在分析品牌传播的形式和路径的基础上,探讨了新疆本土品牌传播的成功之处,旨在揭示本土化品牌传播的内在规律与成功要素,助力品牌在激烈的市场竞争中脱颖而出。The rapid development of the Internet and informatization has made brands face a more complex and changeable environment when communicating information.Enterprises should comprehensively consider multiple factors such as audience demand,brand attributes,technologies,etc.,adopt diversified communication means and medias,and deliver brand information to the public in a broad and deep way.On the basis of analyzing the forms and paths of brand communication,this paper discusses the success of local brand communication in Xinjiang,aiming to reveal the inherent law and successful factors of local brand communication,help the brand stand out in the fierce market competition.

关 键 词：品牌传播 新疆本土品牌 本土化设计 

分 类 号：G206[文化科学—传播学]