我国全民阅读推广活动的发展演变与效果分析  

The Evolution of National Reading Promotion Activities and an Analysis of the Effects

作　　者：罗小艺 张晗[2] LUO Xiao-yi;ZHANG Han(School of Management,Northeastern University,Qinhuangdao,Qinhuangdao 066004,China;School of Communication,Shenzhen University,Shenzhen 518060,China)

机构地区：[1]东北大学秦皇岛分校管理学院,河北秦皇岛066004 [2]深圳大学传播学院,广东深圳518060

出　　处：《编辑之友》2025年第4期16-24,48,共10页Editorial Friend

基　　金：河北省高等学校科学研究项目“媒介偏见对青年社会共识的影响路径及对策研究”(QN2025466)。

摘　　要：改革开放40余年来,我国全民阅读推广活动经历了自组织涌现与局部探索、自上而下的系统构建、多层次结构与自组织协同三个主要阶段,已形成一套覆盖全民的阅读活动品牌体系。在全民阅读推广活动数字化、全民化、品牌化、常态化等背景下,其演变呈现出边界扩张、动态演化和协同演进的特征。作为建设社会主义文化强国的重要举措,全民阅读推广活动在人民性、公平性、公共性和精准性四个方面取得了显著成效。Over the past 40 years,national reading promotion activities have undergone three main stages:spontaneous emergence and local exploration,top-down systematic construction,and multi-level structures with spontaneous collaborative development.A comprehensive branding system of reading activities,which engages the entire population,has been established.Against the backdrop of digitalization,nation-wide engagement,branding,and normalization,the evolution of national reading promotion activities exhibits the characteristics of boundary expansion,dynamic developments,and coordinated progression.These activities have achieved remarkable results in four aspects:participation,fairness,publicity,and accuracy.

关 键 词：全民阅读 阅读推广 全民阅读活动 

分 类 号：G230[文化科学]