智媒时代提升主流意识形态传播力的路径探索  

Exploring the Path to Enhance the Dissemination Power of Mainstream Ideology in the Era of Intelligent Media

作　　者：吴晓斐 杨晓敏 WU Xiao-fei;YANG Xiao-min(School of Marxism,Guangzhou Maritime University,Guangzhou,Guangdong 510725;College of Tourism and Culture,Guangdong Vocational College of Ecological Engineering,Guangzhou,Guangdong 510520)

机构地区：[1]广州航海学院马克思主义学院,广东广州510725 [2]广东生态工程职业学院旅游与文化学院,广东广州510520

出　　处：《岭南学刊》2025年第2期73-80,共8页Lingnan Journal

基　　金：教育部人文社科规划一般项目“智媒时代提升主流意识形态传播力的对策研究”(编号:22YJA710043);广东省教育科学规划课题“以生态特色课程思政‘金课群’构建高校生态文明教育体系研究与实践”(编号:2023JKDY065);广东省高职院校课程思政示范计划项目“以‘习近平生态文明思想’为主线,构建铸魂育人、立德树人的生态特色课程思政‘金课群’”(编号:KCSZ05021)。

摘　　要：智媒时代话语传播呈现出多重趋势,生成式人工智能的话语传播遮蔽了话语主体,话语传播的去中心化消解了话语权威,话语传播的圈层化造成了信息茧房,从而造成主流意识形态认同风险。话语传播多样化造成对主流意识形态认同的弱化,传播主体多元化导致对主流意识形态认同的淡化,话语传播圈层化导致对主流意识形态认同的阻隔,话语传播算法化导致对意识形态认同的疏离。为了化解网络意识形态认同风险,提升主流意识形态话语传播力,需要强化基于议题设置的主流意识形态传播引领力,优化基于算法推荐技术的主流意识形态传播渗透力,以媒体融合传播不断提升主流意识形态传播的辐射力和影响力。In the era of intelligent media,discourse dissemination exhibits multiple trends.The discourse dissemination of generative artificial intelligence obscures the subject of discourse,the decentralization of discourse dissemination dissolves the authority of discourse,and the stratification of discourse dissemination creates information cocoons,thereby posing risks to the recognition of mainstream ideology.The diversification of discourse dissemination leads to a weakening of the recognition of mainstream ideology,the pluralization of dissemination subjects dilutes the recognition of mainstream ideology,the stratification of discourse dissemination blocks the recognition of mainstream ideology,and the algorithmic nature of discourse dissemination alienates the recognition of ideology.To mitigate the risks of online ideological recognition and enhance the dissemination power of mainstream ideological discourse,it is necessary to strengthen the leading power of mainstream ideological dissemination based on agenda-setting,optimize the penetrating power of mainstream ideological dissemination based on algorithmic recommendation technology,and continuously improve the radiating power and influence of mainstream ideological dissemination through media convergence.

关 键 词：智媒时代 主流意识形态 认同风险 传播力 

分 类 号：D61[政治法律—政治学]