人工智能助推冰雪体育旅游发展的风险研判与应对方略  

Risk Assessment and Countermeasures of Artificial Intelligence Boosting the Development of Ice and Snow Sports Tourism

作　　者：李创 阚军常[2] LI Chuang;KAN Junchang(Graduate School,Harbin Sport University,Harbin 150008,Heilongjiang,China;School of Sports Humanities and Society,Harbin Sport University,Harbin 150008,Heilongjiang,China)

机构地区：[1]哈尔滨体育学院研究生院,黑龙江哈尔滨150008 [2]哈尔滨体育学院体育人文与社会学院,黑龙江哈尔滨150008

出　　处：《沈阳体育学院学报》2025年第2期116-122,共7页Journal of Shenyang Sport University

基　　金：国家社会科学基金一般项目“现阶段推进‘三亿人参与冰雪运动’的阻力及其化解研究”(20BTY028)。

摘　　要：新发展阶段,人工智能技术逐渐成为冰雪体育旅游发展的重要抓手。运用文献资料法、逻辑分析法,对人工智能助推冰雪体育旅游发展的价值、风险与应对方略进行深入研究。研究认为,人工智能以增强互动交流体验、助力供给质量提升、满足个性化需求、推动场景创新升级、提高管理运行效率为价值指向,助推冰雪体育旅游发展。但还存在技术运作、数据安全、价值伦理、市场紊乱等潜在风险,究其原因在于智慧冰雪体育旅游的政策标准体系不健全、人工智能与冰雪体育旅游存在适应性偏差、高端复合型人才供给与需求的结构性矛盾突出、互联互通的主体协作与监管机制尚未确立、冰雪体育旅游核心数据的规范性不够。基于此,提出应对方略:建立健全法律法规和标准体系,加强冰雪体育旅游智能技术创新,提升从业人员与专业技术人才素养,明确多元主体职责与价值定位,坚持数据信息增量与提质并重。In the new development stage,artificial intelligence technology has gradually become an important starting point for the development of ice and snow sports tourism.By using the methods of literature review and logical analysis,this paper deeply studied the value,risks and countermeasures of artificial intelligence boosting the development of ice and snow sports tourism.It believes that artificial intelligence boosts the development of ice and snow sports tourism by enhancing interactive communication experience,helping to improve the quality of supply,meeting personalized needs,promoting scene innovation and upgrading,and improving management and operation efficiency.However,there are also potential risks such as technology operation,data security,value ethics and market disruption.The reasons lie in the imperfect policy and standard system of smart ice and snow sports tourism,the adaptability deviation between artificial intelligence and ice and snow sports tourism,the prominent structural contradiction between the supply and demand of high-end composite talents,the unestablished subject cooperation and supervision mechanism and the insufficient normative core data of ice and snow sports tourism.Based on the above,the countermeasures are proposed to establish and improve the system of laws,regulations and standards;to strengthen the innovation of ice and snow sports tourism intelligent technology;to improve the quality of employees and professional and technical personnel;to clarify the responsibilities and value positioning of multiple subjects;and to adhere to the equal emphasis on data information increment and quality improvement.

关 键 词：冰雪体育旅游 人工智能 高质量发展 技术赋能 风险规制 

分 类 号：G86[文化科学—体育训练]