虚拟试穿技术对鞋类电商的经济影响及商业模式创新  

The Economic Impact and Business Model Innovation of Virtual Try-on Technology in Footwear E-commerce

作　　者：尹青 罗宏清 YIN Qing;LUO Hongqing(School of Business Administration,Guangxi Vocational&Technical Institute of Industry,Nanning 530001,China)

机构地区：[1]广西工业职业技术学院工商管理学院,广西南宁530001

出　　处：《皮革与化工》2025年第2期38-44,共7页Leather And Chemicals

基　　金：广西工业职业技术学院科研课题:乡村振兴下广西农村电商与乡村旅游融合发展策略研究,课题编号:GYKY2022014B;2023年广西高校中青年教师科研基础能力提升项目:乡村振兴下广西农村电商与乡村旅游融合发展策略研究,课题编号:2023KY1307。

摘　　要：随着数字技术的迅猛发展,虚拟试穿技术正在重塑皮革鞋类的线上零售模式。本文系统分析了虚拟试穿技术在皮革鞋类电商领域的应用现状、技术难点及经济效益。研究发现,虚拟试穿技术通过高精度扫描和物理渲染,实现了不同鞣制工艺皮革材质的质感还原;通过智能建模和人机交互,提供了皮鞋穿着效果的精准模拟;通过全渠道整合,提升了高端皮鞋的线上销售转化率。同时,本文也分析了皮革纹理建模、光泽度还原等技术难点,并对未来发展趋势进行了展望。研究表明,虚拟试穿技术为皮革鞋类电商提供了新的发展路径,推动了传统皮革制造向数智化、个性化方向演进。With the rapid development of digital technology,virtual try-on technology is reshaping the online retail model of leather footwear.This paper systematically analyzes the current application,technical challenges and economic benefits of virtual try-on technology in the field of leather footwear e-commerce.The study finds that virtual try-on technology,through high-precision scanning and physical rendering,achieves the texture reproduction of leather materials with different tanning processes;through intelligent modeling and human-computer interaction,it provides an accurate simulation of the wearing effect of leather shoes;through omnichannel integration,it enhances the online sales conversion rate of high-end leather shoes.At the same time,this paper also analyzes the technical challenges of leather texture modeling and gloss reproduction,and looks forward to future development trends.The research shows that virtual try-on technology provides a new development path for leather footwear e-commerce,promoting the evolution of traditional leather manufacturing towards digital intelligence and personalization.

关 键 词：虚拟试穿 皮革鞋类 材质建模 鞣制工艺 电子商务 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]