共情传播视域下达州红色文化视频传播策略研究——以“学习强国”为例  

Research on the Communication Strategy of Dazhou Red Culture Video in the Perspective of Empathy Communication:A Case Study of Xue Xi Qiang Guo

作　　者：何斌 王章玭 HE Bin;WANG Zhangpin(Department of Cyberspace Ideological and Political Education,Sichuan University of Arts and Science,Dazhou Sichuan 635000,China;School of Literature and Communication,Sichuan University of Arts and Science,Dazhou Sichuan 635000,China)

机构地区：[1]四川文理学院互联网思想政治工作部,四川达州635000 [2]四川文理学院文学与传播学院,四川达州635000

出　　处：《四川文理学院学报》2025年第2期7-14,共8页Sichuan University of Arts and Science Journal

基　　金：达州市社会科学研究“十四五”规划课题“共情传播视域下达州红色文化视频传播策略研究”(DZ20230018)。

摘　　要：达州留存的红色革命遗址遗迹、文物、政治经济制度等革命资源丰富,蕴含着深厚的审美与时代价值.以共情传播为出发点、以“学习强国”平台中达州红色文化视频为例,分析作品中的共情因素,并对视频作品的议题、叙事结构、叙述视角、话语表达进行分析探讨,思考共情元素与共情策略的使用,为达州红色文化视频的创新传播提供研究视角和路径参考.The revolutionary resources such as the Red Revolution ruins,cultural relics,political and economic sys-tems preserved in Dazhou are abundant and contain profound aesthetic and contemporary values.Starting from the per-spective of empathy communication,this article takes the Dazhou Red Culture video on the"Learning Strong Country"platform as an example to analyze the empathy factors in the work,and explores the topics,narrative structure,narrative perspective,and discourse expression of the video work.It considers the use of empathy elements and strategies,providing a research perspective and path reference for the innovative dissemination of Dazhou Red Culture videos.

关 键 词：共情传播 红色文化视频 学习强国 传播策略 

分 类 号：G206.2[文化科学—传播学]